Sales of adult trade books rose 8.9% through the first nine months of 2020 over the comparable period in 2019, and sales in the children/young adult segment increased 7.7% for publishers that report sales to AAP’s StatShot program.
Third-quarter sales rose 37% over 2019 and earnings soared at the e-commerce giant. The company said it has seen signs that customers are indeed shopping early, something retailers of all kinds are pushing for to avoid lost sales if Covid-19 cases surge closer to the end of the holiday shopping season.
A 55% increase in digital sales plus higher online revenue led to a 10% increase in sales while pre-tax profits more than doubled at Bloomsbury in the six-month period ended August 31, 2020.
Sales of downloadable audio jumped 32% in August over a year ago and e-book sales rose 14.6%. With hardcover sales up 29% in the month, sales of adult books rose 13.2% in August, according to AAP's BookStat. Total industry sales inched up 0.3% in the month.
Sales of adult books rose 20.9% in the month over July 2019, and sales in the children/young adult category increased 14.5%, according to AAP's StatShot program. Sales in the K-12 instructional materials category fell 24.9% compared to last July, while sales in the higher educational course materials segment fell 21.9%.