All of us are familiar with the National Public Radio model of financing. What does it have to do with scholarly communication? Right now, not much. But recent developments suggest that it could come to have more relevance in the future.
Significant benefits accrue to the astute publishers that grow their businesses through non-bookstore marketing. Here are 10 reasons to sell books to these buyers:
- Increased revenue. Increase your sales in a marketplace somewhat larger in size than the bookstore market. You could double your sales with additional marketing effort directed to non-bookstore markets.
I love books. I also love bundles. Typically, the latter consist of things like indie games and productivity software and give you some pretty serious bang for the buck. If only some clever developer would combine these two loves of mine. Done! The StoryBundle Big Bang Bundle lets you name your own price for five "indie" e-books. And if you pay at least $7, you'll get two bonus books.
We've covered a number of stories dealing with ebooks and their disruption of normal publishing. There have been a lot of growing pains in the industry as the ebook market continues to expand, replacing physical sales (and their associated margins and intentional bottlenecks) and knocking down a healthy number of barriers to entry. Allegations of ebook price fixing are still in the air, pending the Department of Justice's investigation. No matter the final decision, publishers will still be free to set ebook prices as high or low as they want to. But if they insist on pricing themselves out
The UK's biggest book retailer Amazon now sells more ebooks than hardbacks and paperbacks combined, the company has said. For every 100 print books sold through the site, Amazon said it sold 114 titles for its Kindle e-reader device. It added that the average Kindle owner bought up to four times more books than they did before owning the device. The strong figures have been boosted by titles such as multi-million selling erotic novel Fifty Shades of Grey. The book has sold more than 31 million copies worldwide, with two million ebooks of the title selling in less than
Late last month, St. Mark’s Bookstore in New York City launched its first crowdfunding campaign on a website called Lucky Ant. The blunt truth is that it’s a last ditch effort for survival. It’s that simple. In this climate, they can’t afford to keep paying their rent of over $20,000, which was already reduced by over $2,000 earlier this year until November. The owners, Bob Contant and Terence McCoy, hope that if they raise the cash, they’ll be able fund a relocation into a new space.
Springer, in collaboration with PCG (Publishers Communication Group) released a white paper, Scholarly eBooks: Understanding the Return on Investment for Libraries, today. It is available for a free download from the Springer site.
From the million-plus dollars raised for a graphic novel about stick figures to an all-female anthology showcasing the works of women in comics, the crowdfunding website Kickstarter has become one of the biggest graphic novel publishers in the US.
Research by US book industry magazine Publishers Weekly puts Kickstarter – which is set to launch in the UK later this year – in fourth place in a ranking of the US's top five graphic novel publishers over the three-month period from February to April.
It is difficult to make a living as an independent publisher if you view yourself as a purveyor of books through bookstores. Typically, when one responds, “I’m an author,” to the question, “What do you do for a living?” the inquiring party usually follows with, “But what do you do to earn money?” However, if you reply, “I’m a publishing professional,” you are usually received with nodding understanding. The difference is as enormous as it is subtle. A publishing professional runs a business, relying on multiple streams of revenue for maximum income.
Relying exclusively on book sales can limit your income. This wall might be reached because of seasonal demand for your content, or your reliance on sales only through bookstores: bricks and clicks. You may have a small target market, inadequate planning or insufficient funds for promotion. The list goes on. But the fact remains that a variety of circumstances can conspire to limit the sale of your books, and subsequently your income.