Marketing

From MOOC to Bestselling Book
June 9, 2017

Professor Barbara Oakley's massive online open courses complement her books—and vice versa. Here's how.

Audio Publishers Association: Third Year of Strong US Audiobook Sales Growth
June 7, 2017 at 9:39 am

APA estimates show 2016's audiobook sales growth expanding by almost 20 percent again. Sixty-seven million Americans say they finished an audiobook. The post Audio Publishers Association: Third Year of Strong US Audiobook Sales Growth appeared first on Publishing Perspectives.

Strengthening Local Content Industries in a Global Media Landscape
June 7, 2017 at 2:30 am

Several speakers at last week's StoryDrive China conference reminded us that storytelling on a local level can be just as impactful as going global. The post Strengthening Local Content Industries in a Global Media Landscape appeared first on Publishing Perspectives.

BookCon Busies Up the BookExpo Floor in New York City
June 4, 2017 at 12:02 pm

Amid cheers for YouTube stars and TV producers, BookCon 2017 pulls a big crowd and gets free books into eager hands, the follow to ReedPOP's BookExpo. The post BookCon Busies Up the BookExpo Floor in New York City appeared first on Publishing Perspectives.

BookExpo’s Trade Floor: Spacious, Smaller, and Talking OptiQly
June 2, 2017 at 2:30 am

Smaller and quieter, this year's BookExpo hums with anticipation about a new marketing analytics tool meant to boost success on Amazon.com. The post BookExpo’s Trade Floor: Spacious, Smaller, and Talking OptiQly appeared first on Publishing Perspectives.

BookExpo Opens With Data for the Industry and a Focus on Consumers
June 1, 2017 at 2:31 am

As BookExpo's conference programming looks at the new centricity of consumer data, ReedPOP hits 'reset' on mission priorities and approach. The post BookExpo Opens With Data for the Industry and a Focus on Consumers appeared first on Publishing Perspectives.