Marketing

Discoverability vs. DRM: An expert discussion at the Publishing Business Virtual Conference & Expo
August 30, 2012

Join us Thu., Sept. 13, at the upcoming free Publishing Business Virtual Conference and Expo as a panel of industry experts explores  important questions around the paradox that is Discoverability Vs. DRM. Christopher Kenneally, Brian O'Leary, Peter McCarthy and Patricia Payton will attempt to get to the bottom of the issues around getting your content discovered without giving it all away:

Get Rid of the Libraries or Just the Books?
August 29, 2012

With all its library levy controversy, Seattle has just been a-hoppin’ with library excitement. Now that the library levy has passed instead of broken, it’s time the Seattle public library gave some serious thought to adapting the library for the future. Fortunately for the library leaders of Seattle, they have just the leader they need, as shown in this this op-ed by a 22-year-old son of a retired librarian. According to him, nobody comes to the library to read books, so libraries should get rid of the books.

The Best Book Reviews Money Can Buy
August 25, 2012

TODD RUTHERFORD was 7 years old when he first understood the nature of supply and demand. He was with a bunch of other boys, one of whom showed off a copy of Playboy to giggles and intense interest. Todd bought the magazine for $5, tore out the racy pictures and resold them to his chums for a buck apiece. He made $20 before his father shut him down a few hours later. A few years ago, Mr. Rutherford, then in his mid-30s, had another flash of illumination

Do reviewers target female writers?
August 23, 2012

Earlier this month, Slate writer Jacob Silverman wrote that having a likable Twitter persona “epitomizes the mutual admiration society that is today’s literary culture, particularly online.”  In other words, he thinks the Internet is coddling writers and softening critics, to the detriment of Meaningful Literary Criticism.

Literary critics everywhere joined in, creating a recursive loop of criticism about criticism about criticism.

Librarians and publishers still have problems with e-books
August 21, 2012

The e-book may be the future but it is not yet working, according to librarians and scholarly publishers speaking to the annual meeting of the Special Libraries Association in Chicago in late July.

‘Where are we? In the Wild West,’ Rebecca Vargha of the University of North Carolina’s Library told the meeting during her discussion about ‘e-books: promises and realities’. She noted: ‘I don’t think there is an optimal model yet. Students and instructors are dissatisfied with the content and the interface of e-books.’

Ten Key Characteristics of a Potential Advocate in Your Prospect’s Company
August 21, 2012

You can be more successful selling to corporate buyers if you have an ally on the inside. Find an employee who can provide you with the information you need to succeed. This information may be on purchasing procedures, buying needs or about colleagues who are for or against your proposal.

You should not seek private data or anything illegal; only relevant facts that you can use to support your position and close a sale that is in the best interest of the people and companies involved. People with the following characteristics are most likely to successfully promote your cause internally:

Polls Open for Scholastic Student Vote: Kids across the Country Cast their Vote for the Next President
August 20, 2012

Kids can vote in the 2012 Presidential Election through the Scholastic Student Vote. The vote, which is live now at www.scholastic.com/vote, is a longstanding tradition for Scholastic News® classroom magazines. The Scholastic Student Vote was launched during the 1940 Presidential election, and has continued every election year since then with the outcome reflecting that of the General Election in every contest but two (in 1948 when students chose Thomas E. Dewey over Harry S. Truman and in 1960 when more students voted for Richard M. Nixon than John F. Kennedy).

Launch Party: Behind the success of Geoff Smart's bestselling "Leadocracy"
August 13, 2012

We caught up with Geoff Smart, coauthor of another New York Times Bestseller “Who: The A Method for Hiring,” and Tanya Hall,  Director of Marketing and Business Development for Greenleaf Book Group, to chat about about the launch strategy behind the new bestseller, "Leadocracy."

Goodreads Reaches 10 Million Members
August 13, 2012

Goodreads, a social networking site for readers, has grown its membership to 10 million members. Collectively, these users have shelved 360 million books.

The rate of growth has gained momentum in the last year and a half. The site earned its first 5 million members in four and a half years, and doubled its membership from 5 million members to 10 million members in the last 18 months.

Ten Reasons You Can Make More Money Selling Books To Non-Bookstore Buyers
August 9, 2012

Significant benefits accrue to the astute publishers that grow their businesses through non-bookstore marketing. Here are 10 reasons to sell books to these buyers:

  1. Increased revenue. Increase your sales in a marketplace somewhat larger in size than the bookstore market. You could double your sales with additional marketing effort directed to non-bookstore markets.