Marketing

See if you qualify: Exec Summit for Content Marketing & D2C Technologies
October 26, 2017 at 9:27 am

As book publishers build relationships with their readers through D2C sales and marketing, they must embrace new tech that supports nimble content development, data management, and conversion tools. We've launched an executive summit dedicated to helping marketers sort through these technologies. It's called FUSE Enterprise: The Convergence of Technology & Branded Content and it's happening Nov. 27-28 in Philadelphia. Click to learn more.

Mark Sullivan’s ‘Beneath a Scarlet Sky’ Racks Up Rights Sales
September 15, 2017 at 2:30 am

James Patterson collaborator Mark Sullivan's labor of love may turn out to be his most successful book yet in the run-up to Frankfurt. The post Mark Sullivan’s ‘Beneath a Scarlet Sky’ Racks Up Rights Sales appeared first on Publishing Perspectives.

Russian Book Market Consolidation: Is It Closing Out Smaller Players?
September 12, 2017 at 2:30 am

Larger book publishing companies in Russia attract more government support, say critics, while smaller houses struggle to keep up. The post Russian Book Market Consolidation: Is It Closing Out Smaller Players? appeared first on Publishing Perspectives.

Polish Research: Removing Pirated Books Online Has No Impact on Legal Sales
September 11, 2017 at 2:30 am

In what seems to be inconclusive research work in Warsaw, taking pirated book copies out of the market doesn't appear to mean more legitimate book sales. The post Polish Research: Removing Pirated Books Online Has No Impact on Legal Sales appeared first on Publishing Perspectives.

Ahead of the Booker Shortlist: Canongate’s Jamie Byng
September 8, 2017 at 2:30 am

'Lazy publishing,' says Canongate's Jamie Byng, 'is just a disservice to what books can be.' The publisher talks Man Booker, reading, and 'Letters Live.' The post Ahead of the Booker Shortlist: Canongate’s Jamie Byng appeared first on Publishing Perspectives.