Marketing

'Lazy publishing,' says Canongate's Jamie Byng, 'is just a disservice to what books can be.' The publisher talks Man Booker, reading, and 'Letters Live.' The post Ahead of the Booker Shortlist: Canongate’s Jamie Byng appeared first on Publishing Perspectives.

The editorial lead of the translation powerhouse says AmazonCrossing's mission is 'stories that make people feel more similar than different.' The post AmazonCrossing Editorial Director Gabriella Page-Fort Named 2017 PW Star Watch ‘Superstar’ appeared first on Publishing Perspectives.

'Always just a bit sexier and more exciting,' Macmillan's rights-powerhouse Pan Books celebrate their 70th anniversary with new Golden Pan honors. The post Pan Books at 70: Celebrating Authors, Their Sales and International Rights Success appeared first on Publishing Perspectives.

The catastrophic effects of Hurricane Harvey prompt a demonstration of how Ingram's Aerio network can 'line up books against the storm,' says Ron Martinez. The post Invention Arts and Ingram’s Aerio Mount ‘Books Against the Storm’ for Hurricane Relief appeared first on Publishing Perspectives.

Given a green light by competition authorities, Poland's bookseller Empik adds Platon to its assets, a major national and international book distributor. The post Polish Bookseller Empik Approved to Accelerate Its Growth By Acquiring Distributor Platon appeared first on Publishing Perspectives.

Reconstituting its board as a leaner group of sector-specific players, BISG adds new advisory assets and a council of associations to its strategy. The post BISG’s Strategic Reinvention Prompts an Updated Board Structure appeared first on Publishing Perspectives.

Among the proposed changes, which must be approved at the Book Industry Study Group’s annual meeting on September 25, is reducing the number of board members from 33 to 14.

As publishers in Ukraine continue to struggle, the country's ban on importing Russian-language books has led to decreased consumer demand and fewer titles. The post Ukraine Publishing’s Bad Year: Closures Amid a Ban on Russian Books appeared first on Publishing Perspectives.

After 15 years in R&D in the AR and VR space, SnapLearn is headed for Frankfurt with a royalty-sharing business model and virtual reality for books. The post Frankfurt Debut: Singapore’s SnapLearn Brings AR and VR to Publishers’ Books appeared first on Publishing Perspectives.

The Ara program from the Kalimat Foundation in the United Arab Emirates is working to make reading accessible to sight-impaired children in the Gulf region. The post Kalimat Foundation’s Ara Initiative Helps Sight-Impaired Children Read appeared first on Publishing Perspectives.