Marketing

Professor Barbara Oakley's massive online open courses complement her books—and vice versa. Here's how.

APA estimates show 2016's audiobook sales growth expanding by almost 20 percent again. Sixty-seven million Americans say they finished an audiobook. The post Audio Publishers Association: Third Year of Strong US Audiobook Sales Growth appeared first on Publishing Perspectives.

Several speakers at last week's StoryDrive China conference reminded us that storytelling on a local level can be just as impactful as going global. The post Strengthening Local Content Industries in a Global Media Landscape appeared first on Publishing Perspectives.

Even as an acquisition transfers financial control of Sweden's Akademibokhandeln chain, reading-trend figures paint a concerning picture. The post Sweden’s Dominant Akademibokhandeln Bookselling Chain Acquired by Volati appeared first on Publishing Perspectives.

Amid cheers for YouTube stars and TV producers, BookCon 2017 pulls a big crowd and gets free books into eager hands, the follow to ReedPOP's BookExpo. The post BookCon Busies Up the BookExpo Floor in New York City appeared first on Publishing Perspectives.

Smaller and quieter, this year's BookExpo hums with anticipation about a new marketing analytics tool meant to boost success on Amazon.com. The post BookExpo’s Trade Floor: Spacious, Smaller, and Talking OptiQly appeared first on Publishing Perspectives.

As BookExpo's conference programming looks at the new centricity of consumer data, ReedPOP hits 'reset' on mission priorities and approach. The post BookExpo Opens With Data for the Industry and a Focus on Consumers appeared first on Publishing Perspectives.

OptiQly, a marketing technology services startup provides “actionable intelligence for online retail.”

With Smadar Herzfeld's 'Trail of Miracles' out in Aloma Halter's translation from the Hebrew, we hear from author, translator and editorial director. The post ‘Trail of Miracles’ on AmazonCrossing’s Anniversary: Gabriella Page-Fort appeared first on Publishing Perspectives.

Citing a 110-percent jump in sales in Latin America and 41 percent growth in Spain, a new report sees digital as a key to the Spanish markets' turnaround. The post Dosdoce and Bookwire Chart ‘Soaring’ Ebook Sales in the Spanish Markets appeared first on Publishing Perspectives.