Marketing

3 Strategies For Publishing Content Across Social-Media Platforms
December 10, 2014

Whether you're marketing a product, a service or your own ideas, there are three strategies you can use to publish content across social-media platforms, depending on whether the content is ownedcurated or promotional1. Owned Content: With an "owned content" strategy, you're writing original material on a periodic basis. This approach helps generate interest and demand for products or services. Ideally, these products or services can be tied to a good deal of unique content, which starts to solve users' problems while also pointing them to potential solutions.

Evernote Becomes a Content Distribution Channel
December 8, 2014

Evernote is an interesting platform to study from a content distribution point of view. There are plenty of users like me who rely on Evernote and interact with the tool a dozen or more times every day. Evernote realizes that and they're creating an entirely new content discovery ecosystem to make the tool even more useful.

Emerging Technologies to Optimize Book Publishers’ Content Strategies
December 2, 2014

In a recent webinar presented by Book Business and Printing Impressions, Emerging Technologies to Optimize Book Publishers' Content Strategies, Brett Cohen, president of Quirk Books, suggests an interesting distinction between the changes that the digital revolution has brought to the music and film industries and those experienced by the book industry. This distinction has to do with content. While distribution and revenue models have evolved in all media industries, the content models, the source materials, of both music and film have largely stayed the same

Perseus CMO Rick Joyce on Battling the Homogenization of Books
December 1, 2014

In his previous life as a consultant for Accenture, Perseus Books Group CMO Rick Joyce helped clients in the media industry grapple with this digital upheaval. One lesson Joyce learned from working with a range of media and entertainment companies is that creating digital access alone will not stabilize the bottom line. Providing digital content with unique value and conveying that value to consumers is just as important. Otherwise, as Joyce witnessed in the music industry with iTunes' 99-cent song pricing, digital books will be homogenized and valued accordingly.

Scribner’s Magazine to Be Reincarnated as Literary Website
November 20, 2014

Scribner's Magazine, a literary journal that rivaled Harper's Monthly and the Atlantic Monthly from 1887 until 1939, is being reincarnated as a new literary website launching Wednesday.

The new project is called Scribner Magazine. It's not intended as a digital equivalent of its print predecessor, which published fiction and nonfiction from the likes of Rudyard Kipling, Robert Louis Stevenson, Edith Wharton and Theodore Roosevelt.

Instead, the site is about authors, and their books.

Everything I Never Told You Tops Amazon’s 100 Best Books of 2014
November 11, 2014

Amazon.com has chosen Celeste Ng's debut novel Everything I Never Told You as its book of the year, ahead of a wealth of prominent titles from Richard Flanagan's Booker-winning The Narrow Road to the Deep North (93rd) to Hilary Mantel's short story collection The Assassination of Margaret Thatcher (61st) and Martin Amis's The Zone of Interest (81st). Ng's novel, due to be published in the UK this week, is about a Chinese-American family whose oldest daughter, Lydia, is found drowned in a lake.

9 Strategies for Improving Sales in Mature Markets, Growth Markets, and Frontier Markets
November 7, 2014

A key challenge to growing your publishing firm is to find new paths to greater revenue by building upon your core strengths without making a radical shift in the way you currently do business. Here are nine strategies for increasing your sales, revenue and profits using existing (or sometimes new) content in current markets, growth markets, and new, "Frontier" markets.

Oyster Cofounders Explain What Happens When You Combine Books and Big Data
November 5, 2014

It's easy to forget that Oyster, dubbed "The Netflix for Books" by every writer who's covered them, has only really been around for a year. In that time, they've signed on two of the Big Five publishers, built a library of 500,000 books and basically made us forget that Scribd has been trying to contend for exactly the same space. And at the heart of Oyster's business is their recommendation engine - a recipe for bringing readers in and hooking them on book after book. 

Blurb Opens New Chapter in Publishing
November 3, 2014

Developed initially as a way of producing picture books, Blurb has bulked up in novel and magazine publishing, and sees itself as the future of the industry - and a massive threat to traditional publishers. "The volume we're seeing globally is unbelievable," says Gittins. "We're entering the golden age of publishing. Back in Dickens's day, everybody self-published, and it only became stigmatised when mass publishing came along and you weren't picked. Even five years ago, there was a stigma attached to self-publishing."