Marketing

A premium is an item given away to attract, retain, or reward customers.  It may also be provided as an incentive to purchase a particular product. Can companies use your book as a premium? Yes, and you can earn substantial revenue that way. Can you use your book as a premium for your own business? Yes. When your book is a "freemium" it can generate a valuable source of revenue

Your business model is the result of the decisions you have made to generate sales, earn revenue, and manage risks. The business model of choice for most authors and publishers is to sell books through book retailers (bricks and clicks) and perhaps to libraries. This choice is usually made because "it's the way we've always done business," rather than a calculated decision based business, competitive and market analysis.

In a move targeting the ever-booming market for romance fiction, the Romance Writers of America is releasing an app called Novel Engagement.

Hillary Clinton’s "Hard Choices," out June 10, was the most talked about book on social media last month.

You are familiar with the process of selling books through bookstores, bricks and clicks. But there is another way to sell books, and it could be more profitable for you. That is special-sales marketing -- also called non-bookstore marketing or non-traditional marketing. It is the process of selling books to buyers other than through bookstores.

Hoping to appeal to different audiences, Berkley intends to release one of its major summer releases, "Virgin" by Radhika Sanghani, with two covers and two ISBNs.

Marketing consultants stress the need for long-term planning, five years or more into the future. But a question we frequently get is, "How do I make it to the long term without short-term revenue?" The answer is to create a series of short-term wins that together lead to positive long-term success.  Here are Ten Ways to Generate Short-Term Revenue to Fuel Long-Term Growth.

Can a book "go viral" in the same way a cat video on YouTube can? Unless it's Harry Potter or Fifty Shades of Grey, probably not. So rather than simply trying to reach mass audiences, some authors and publishers are trying to reach smart subsets of audiences with hashtagged book titles. It's a gimmick that works - for now.

Sophia Amoruso's #Girlboss hit the shelves in May, featuring the Nasty Gal CEO sporting plenty of cleavage in a black dress, fists defiantly planted on her hips. Another new release, Sarah Ockler's young adult novel #Scandal

In the books world, publishers Penguin have capitalised on the fact that - according to a survey - 37% of people who aren't interested in the World Cup turn to books to escape. They've cheekily launched their very own Penguin Cup: 16 teams, all formed by each country's all-time literary stars.

England's XI look great, especially after their real-life big defeat against Uruguay (though sadly it's impossible to size up the literary competition as there is no entry for the Latin American country):

Wattpad, which lets authors share their stories with a community of readers, has attracted lots of interest from investors, having most recently raised a $46 million Series C. It's also seeing impressive user engagement - the company says that 27 million of its 30 million users are active each month.

But founder and CEO Allen Lau noted that until recently, Wattpad hasn't done much to monetize that activity, aside from experiments with crowdfunded self-publishing. Well, that's changing. The company has launched its first native ad campaign and is lining up more.