Marketing

Publisher Henry Holt Defies Trump Order, Rushes Out ‘Fire and Fury’
January 4, 2018 at 6:30 pm

After receiving a cease-and-desist letter from Donald Trump's personal attorneys to stop publication of Michael Wolff's book, American publisher Henry Holt instead moved up the release of 'Fire and Fury' to Friday. The post Publisher Henry Holt Defies Trump Order, Rushes Out ‘Fire and Fury’ appeared first on Publishing Perspectives.

Teos Publishing’s Finlandia Prize Winners and Joint-Venture Literary Agency
January 4, 2018 at 2:30 am

Teos publisher Nina Paavolainen says she's optimistic about seeing Finland's literature find more international traction in 2018, with help in part from the Helsinki Literary Agency. The post Teos Publishing’s Finlandia Prize Winners and Joint-Venture Literary Agency appeared first on Publishing Perspectives.

Canada Activates Its Copyright Modernization Act Five-Year Review
January 2, 2018 at 4:30 pm

'Reform measures are anticipated over the course of the next year,' says a statement from Ottawa, 'to enable creators to get paid properly.' Canada's House of Commons has opened its review of the controversial 2012 Copyright Modernization Act. The post Canada Activates Its Copyright Modernization Act Five-Year Review appeared first on Publishing Perspectives.

Year-End Rights Roundup: Deals Reported From Sweden, Poland, Brazil, Spain
December 20, 2017 at 2:30 am

A couple of auspicious debuts are included in our latest rights update, as well as historical fiction, a children's entry, serial work and noir. The post Year-End Rights Roundup: Deals Reported From Sweden, Poland, Brazil, Spain appeared first on Publishing Perspectives.

Trends in Children’s Books: Five 2018 Predictions from Scholastic
December 19, 2017 at 2:30 am

What will kids be reading in 2018? Scholastic editors issue five predictions about what children's book trends will be popular and successful next year. The post Trends in Children’s Books: Five 2018 Predictions from Scholastic appeared first on Publishing Perspectives.

The Graphic Novel’s Dilemma: Debating a Genre’s Search for Respect
December 15, 2017 at 2:30 am

If the graphic novel has come of age, that didn't slow down the debate around this genre's search for its place in publishing at Guadalajara. The post The Graphic Novel’s Dilemma: Debating a Genre’s Search for Respect appeared first on Publishing Perspectives.

See if you qualify: Exec Summit for Content Marketing & D2C Technologies
October 26, 2017 at 9:27 am

As book publishers build relationships with their readers through D2C sales and marketing, they must embrace new tech that supports nimble content development, data management, and conversion tools. We've launched an executive summit dedicated to helping marketers sort through these technologies. It's called FUSE Enterprise: The Convergence of Technology & Branded Content and it's happening Nov. 27-28 in Philadelphia. Click to learn more.