Marketing

Only 14 of 205 respondents to an unprecedented Authors Guild survey said that 100 percent of their income is from translation and related activities. The post Authors Guild Survey Points to Translators’ Challenges in Year Ahead: Earnings, Contracts, Credit appeared first on Publishing Perspectives.

If the graphic novel has come of age, that didn't slow down the debate around this genre's search for its place in publishing at Guadalajara. The post The Graphic Novel’s Dilemma: Debating a Genre’s Search for Respect appeared first on Publishing Perspectives.

For 48 hours each weekend, C-SPAN’s BookTV gives readers nonstop access to authors appearing in public across the country. It's ramping up regional coverage too.

One of the great backlashes in our era of conglomerates is the steady growth of small-batch businesses. These are very small businesses that cater mostly to customers willing to spend more for a seemingly better and more controlled product offering. There are many happy consumers who will buy a four-pack of local brew for $16,…

As book publishers build relationships with their readers through D2C sales and marketing, they must embrace new tech that supports nimble content development, data management, and conversion tools. We've launched an executive summit dedicated to helping marketers sort through these technologies. It's called FUSE Enterprise: The Convergence of Technology & Branded Content and it's happening Nov. 27-28 in Philadelphia. Click to learn more.

Since the web emerged as the dominant content platform of everyday life, print has been fighting a…

James Patterson collaborator Mark Sullivan's labor of love may turn out to be his most successful book yet in the run-up to Frankfurt. The post Mark Sullivan’s ‘Beneath a Scarlet Sky’ Racks Up Rights Sales appeared first on Publishing Perspectives.

Publishing experts in the Philippines offer an inside look at their book market and the international opportunities they see in Southeast Asia and elsewhere. The post At a Publishers’ Workshop in the Philippines: Southeast Asian Publishing in the Spotlight appeared first on Publishing Perspectives.

Called 'a group of novels grown from tradition but also radical and contemporary,' the 2017 Man Booker Prize shortlist of six books is announced in London. The post The 2017 Man Booker Prize Fiction Shortlist Includes UK, UK-Pakistani, and US Authors appeared first on Publishing Perspectives.

Larger book publishing companies in Russia attract more government support, say critics, while smaller houses struggle to keep up. The post Russian Book Market Consolidation: Is It Closing Out Smaller Players? appeared first on Publishing Perspectives.