Marketing

Despite the availability of new technology, a new report from Information Media finds that publishers may be locked into legacy publishing software systems for financial reasons. The post A New Report for 2018 on the Fragmented Publishing Software Market appeared first on Publishing Perspectives.

After receiving a cease-and-desist letter from Donald Trump's personal attorneys to stop publication of Michael Wolff's book, American publisher Henry Holt instead moved up the release of 'Fire and Fury' to Friday. The post Publisher Henry Holt Defies Trump Order, Rushes Out ‘Fire and Fury’ appeared first on Publishing Perspectives.

Teos publisher Nina Paavolainen says she's optimistic about seeing Finland's literature find more international traction in 2018, with help in part from the Helsinki Literary Agency. The post Teos Publishing’s Finlandia Prize Winners and Joint-Venture Literary Agency appeared first on Publishing Perspectives.

'Reform measures are anticipated over the course of the next year,' says a statement from Ottawa, 'to enable creators to get paid properly.' Canada's House of Commons has opened its review of the controversial 2012 Copyright Modernization Act. The post Canada Activates Its Copyright Modernization Act Five-Year Review appeared first on Publishing Perspectives.

A couple of auspicious debuts are included in our latest rights update, as well as historical fiction, a children's entry, serial work and noir. The post Year-End Rights Roundup: Deals Reported From Sweden, Poland, Brazil, Spain appeared first on Publishing Perspectives.

What will kids be reading in 2018? Scholastic editors issue five predictions about what children's book trends will be popular and successful next year. The post Trends in Children’s Books: Five 2018 Predictions from Scholastic appeared first on Publishing Perspectives.

Only 14 of 205 respondents to an unprecedented Authors Guild survey said that 100 percent of their income is from translation and related activities. The post Authors Guild Survey Points to Translators’ Challenges in Year Ahead: Earnings, Contracts, Credit appeared first on Publishing Perspectives.

If the graphic novel has come of age, that didn't slow down the debate around this genre's search for its place in publishing at Guadalajara. The post The Graphic Novel’s Dilemma: Debating a Genre’s Search for Respect appeared first on Publishing Perspectives.

For 48 hours each weekend, C-SPAN’s BookTV gives readers nonstop access to authors appearing in public across the country. It's ramping up regional coverage too.

As book publishers build relationships with their readers through D2C sales and marketing, they must embrace new tech that supports nimble content development, data management, and conversion tools. We've launched an executive summit dedicated to helping marketers sort through these technologies. It's called FUSE Enterprise: The Convergence of Technology & Branded Content and it's happening Nov. 27-28 in Philadelphia. Click to learn more.