Marketing

Since the web emerged as the dominant content platform of everyday life, print has been fighting a…

James Patterson collaborator Mark Sullivan's labor of love may turn out to be his most successful book yet in the run-up to Frankfurt. The post Mark Sullivan’s ‘Beneath a Scarlet Sky’ Racks Up Rights Sales appeared first on Publishing Perspectives.

Publishing experts in the Philippines offer an inside look at their book market and the international opportunities they see in Southeast Asia and elsewhere. The post At a Publishers’ Workshop in the Philippines: Southeast Asian Publishing in the Spotlight appeared first on Publishing Perspectives.

Called 'a group of novels grown from tradition but also radical and contemporary,' the 2017 Man Booker Prize shortlist of six books is announced in London. The post The 2017 Man Booker Prize Fiction Shortlist Includes UK, UK-Pakistani, and US Authors appeared first on Publishing Perspectives.

Larger book publishing companies in Russia attract more government support, say critics, while smaller houses struggle to keep up. The post Russian Book Market Consolidation: Is It Closing Out Smaller Players? appeared first on Publishing Perspectives.

In what seems to be inconclusive research work in Warsaw, taking pirated book copies out of the market doesn't appear to mean more legitimate book sales. The post Polish Research: Removing Pirated Books Online Has No Impact on Legal Sales appeared first on Publishing Perspectives.

'Lazy publishing,' says Canongate's Jamie Byng, 'is just a disservice to what books can be.' The publisher talks Man Booker, reading, and 'Letters Live.' The post Ahead of the Booker Shortlist: Canongate’s Jamie Byng appeared first on Publishing Perspectives.

The editorial lead of the translation powerhouse says AmazonCrossing's mission is 'stories that make people feel more similar than different.' The post AmazonCrossing Editorial Director Gabriella Page-Fort Named 2017 PW Star Watch ‘Superstar’ appeared first on Publishing Perspectives.

'Always just a bit sexier and more exciting,' Macmillan's rights-powerhouse Pan Books celebrate their 70th anniversary with new Golden Pan honors. The post Pan Books at 70: Celebrating Authors, Their Sales and International Rights Success appeared first on Publishing Perspectives.

The catastrophic effects of Hurricane Harvey prompt a demonstration of how Ingram's Aerio network can 'line up books against the storm,' says Ron Martinez. The post Invention Arts and Ingram’s Aerio Mount ‘Books Against the Storm’ for Hurricane Relief appeared first on Publishing Perspectives.