Marketing

The world's largest trade show registered 4,165 new buyers and sellers on its Frankfurt Rights platform, 2,388 on the B2B 'matchmaking tool.' The post Overall Frankfurter Buchmesse Digital Attendance: 200,000 Users appeared first on Publishing Perspectives.

With 3,627 events on Frankfurt's digital events calendar for the week, the trade show has kept a big conversation going online. The post Frankfurter Buchmesse Draws 148,000 Users from 183 Countries appeared first on Publishing Perspectives.

French booksellers say the annual introduction of new books is about the same as usual, but the consumers' readiness is challenging. The post As Frankfurt Week Winds Down: The Rentrée and the Pandemic appeared first on Publishing Perspectives.

The Ghanaian founder of Sub-Saharan Publishers outlines the importance of the Africa Publishing Innovation Fund amid the pandemic. The post Akoss Ofori-Mensah: The Pandemic’s Impact on African Publishers appeared first on Publishing Perspectives.

At the Frankfurt Book Fair conference, writer Bernardine Evaristo delivered a forceful keynote on the systemic bias against people of color in the UK publishing industry. The post Bernardine Evaristo to UK Publishing: Hire More Diverse People appeared first on Publishing Perspectives.

The Taiwan Creative Content Agency is partnering with Frankfurt in a new initiative to develop intellectual property across platforms. The post Taiwan and Transmedia at The Arts+: Moving Stories on All Channels appeared first on Publishing Perspectives.

The trade show, while running this week in a digital format rather than physical, has 103 nations represented in registrations to date. The post Frankfurter Buchmesse’s Opening News Conference: 4,400 Digital Exhibitors appeared first on Publishing Perspectives.

Research originally prepared for the COVID-canceled International Publishers Congress will be introduced during Frankfurter Buchmesse. The post A New, High View of the Road Ahead: IPA’s ‘State of Publishing’ Reports appeared first on Publishing Perspectives.

The trio of Publishing Perspectives Talks this year brings together some of the sharpest players in their respective sectors for agile debate. The post Frankfurter Buchmesse Online: Our Publishing Perspectives Talks 2020 appeared first on Publishing Perspectives.

Authors whose work is featured today are writing from Singapore, the States, Norway, Italy, Finland, Canada, Germany, and the UK. The post Rights Roundup: In the Shadow of Frankfurter Buchmesse 2020 appeared first on Publishing Perspectives.