Marketing

How to Comfortably Expand from Your Core Business
February 7, 2014

Why don't more publishers seek sales in non-bookstore markets where they can sell more books more profitably? One theory is that they are skilled at executing clearly defined strategies but are not comfortable applying out-of-the-box thinking. Or, when a new idea does emerge it is usually doomed because the publisher is organized to support one way of doing business and doesn't have the organization to support a new one, i.e., special sales. Here are Ten Ways to Search for New Business Opportunities and Still Stay in Your Comfort Zone

Why Indies Don’t Have to Compete With Big Publishers
February 6, 2014

There is a comparison to be made (surprisingly, and even absurdly), between the growth of the publishing industry-aggregate commercial and indie-and the growth of Apple during its famous expansion from IPods to IPhones and IPads. Just like business analysts were surprised that Apple's (sometimes similar) products didn't cannibalize each other to a significant degree-and indeed, seemed to accelerate each others growth-the boom in best-selling indie titles has not hurt the mainstream publishing industry, but has potentially helped it.

Top Ten Marketing Buzzwords Defined
January 30, 2014

One buzzword in today's business world is "marketing."  However, people are often confused about what marketing really is. Well, here are Definitions of the Top Ten Marketing Terms.

Simon and Schuster Children's Books Launches the First Fan-Driven Cover Reveal
January 28, 2014

Simon and Schuster Children's Books today launched the first fan-driven cover reveal for a UK YA title, for global bestselling author Darren Shan's next novel, Zom-B Mission.

The book, which is the seventh title in the 12-part Zom-B series, will be published on 27th March 2014, but from today fans can take part in revealing the cover by visiting a dedicated website, www.zombreveal.com. Each fan can choose a square to reveal then share the page through their social networks to uncover a portion of the image underneath.

Are Recommended Reading Lists Worth Paying For?
January 27, 2014

We're sinking in a sea of content. It's impossible to keep up. Even very narrow, niche-oriented topics seem to have an endless supply of new content produced about them every day.

Small Presses Growing Translated Fiction's Readership
January 23, 2014

Innovative and energetic publishers such as And Other Stories and Dalkey Archive are finding new routes to a committed audience. "We were dreaming of freedom; we woke up in capitalism," is Slovenian writer Drago Jančar's wry comment at the launch of Dalkey Archive's anthology of short stories, Best European Fiction 2014 (#BEF14)."Yes, we have freedom now," says fellow writer Tõnu Õnnepalu, speaking in English (he also writes in French as well as his native Estonian), but he sounds a little puzzled. No wonder. The reaction of authors from former Soviet countries

The Decline of the American Book Lover
January 23, 2014

The Pew Research Center reported last week that nearly a quarter of American adults had not read a single book in the past year. As in, they hadn't cracked a paperback, fired up a Kindle, or even hit play on an audiobook while in the car. The number of non-book-readers has nearly tripled since 1978.

If you are the sort of person who believes that TV and the Internet have turned American culture into a post-literate scrubland full of cat GIFs and reality TV spinoffs, then this news will probably reinforce your worst suspicions. But buried beneath it, I think

Oyster Raises $14 Million to Expand Library
January 15, 2014

With Netflix soaring, investors are betting that a start-up based on the same business model - but for e-books - will succeed as well.

Oyster, which gives customers access to more than 100,000 books for $10 a month, has raised $14 million in a new round of financing. The new investment was led by Highland Capital Partners and included additional capital from an existing investor, Peter Thiel's Founders Fund.

That raises the company's total fund-raising to $17 million.