Marketing

Show Notes: Report from the Digital Book World Marketing and Discoverability Conference
September 24, 2012

“If you came here looking for a map, good luck,” joked Perseus Book Group's Rick Joyce, noting that figuring out the new world of discoverbility is “not about map following, but about map building.”

While the metaphor might seem extreme, when it comes to marketing and discoverability in the Internet age, publishers really are, like the early explorers, in uncharted territory. This was the theme of opening keynote delivered by Joyce,  Perseus's Chief Marketing Officer to the gathered publishing professionals at the Metropolitan Pavilion for the first Digital Book World Marketing and Discoverability conference.

To Catch A Sock Puppet
September 23, 2012

It was the crime writer, on Amazon, under an assumed name, stabbing his fellow novelists in the back. The plot was uncovered earlier this month by thriller writer Jeremy Duns, who revealed the poison penmanship in a series of tweets. “This is RJ Ellory writing about his own book. And he has done this for them all, and yes, I’m proving it in the next few minutes,” Duns tweeted, before exposing Ellory’s pseudonyms. Ellory confessed, and the ensuing scandal prompted hundreds of writers to sign a pledge condemning sock puppetry.

Random House Group unveils "emotigraph" charting online mood to promote new Sebastian Faulks novel
September 21, 2012

The Random House Group has launched an ‘emotigraph’ digital campaign, charting the mood and thoughts of the digital world, in order to promote the new novel by Sebastian Faulks, A Possible Life.

Having launched today, the emotigraph will capture and display pictures, text and posts, updating constantly to illustrate the current mood of the digital world based on ‘hashtags’ used by Twitter and Instagram users.

At Brooklyn Book Festival, a record 280 authors, 104 panels
September 14, 2012

On Sunday, Sept. 23, 2012, from 10 a.m. to 6 p.m., a record 280-plus top national and international authors and participants will join bibliophiles, booksellers and literary organizations on 14 stages at Borough Hall, Columbus Park, St. Francis College, Brooklyn Heights Public Library, Brooklyn Law School, the Brooklyn Historical Society and St. Ann & The Holy Trinity Church for the seventh annual Brooklyn Book Festival.

 

What’s Worse Than Sock Puppet Book Reviews?
September 4, 2012

As Sam Leith points out in a short piece in the London Evening Standard, ”the Internet is a modern-day Grub Street… just look at the state of things in the 18th and 19th centuries. People routinely reviewed their friends, or even themselves, at different times in different publications under different aliases. The Times Literary Supplement only abandoned anonymity in 1974.” He continues: “But there’s no infallible way to make sock puppetry impossible, or prevent authors paying for good reviews… this is going to have to be self-policed.”

Tramps Like Us
September 1, 2012

As I was writing this on the very cusp of Labor Day Weekend, my South Philadelphia neighbors were preparing for something very special: The Boss, Bruce Springsteen, will be playing two shows at Citizens Bank Park over the holiday weekend. The Asbury Park legend is an adopted favorite son (plus it'll be about the only interesting thing happening in the ballpark this summer).

How to Sell to the World’s Biggest Retailer
August 31, 2012

During an interview, Duncan MacNaughton, Chief Marketing Officer at Wal-mart, U.S. said, “We are a pretty big company and our size can be daunting to potential vendors, but that isn’t true. We are constantly challenging our buyers to help us be relevant and local. And smaller suppliers play an important role in that. So if you think your company it too small to sell to Wal-mart, think again.”

Wal-mart is open for business and you can sell to them. What does it take to get on their shelves? You do not have to be a large publisher to sell your books to them, but you have to know what you are doing in order to be successful. The submission process is outlined on their website. Follow their guidelines and if your product looks promising, a buyer will contact you for a direct conversation.

Discoverability vs. DRM: An expert discussion at the Publishing Business Virtual Conference & Expo
August 30, 2012

Join us Thu., Sept. 13, at the upcoming free Publishing Business Virtual Conference and Expo as a panel of industry experts explores  important questions around the paradox that is Discoverability Vs. DRM. Christopher Kenneally, Brian O'Leary, Peter McCarthy and Patricia Payton will attempt to get to the bottom of the issues around getting your content discovered without giving it all away:

Get Rid of the Libraries or Just the Books?
August 29, 2012

With all its library levy controversy, Seattle has just been a-hoppin’ with library excitement. Now that the library levy has passed instead of broken, it’s time the Seattle public library gave some serious thought to adapting the library for the future. Fortunately for the library leaders of Seattle, they have just the leader they need, as shown in this this op-ed by a 22-year-old son of a retired librarian. According to him, nobody comes to the library to read books, so libraries should get rid of the books.