Marketing
October 19, 2012
The French translation was only released on Wednesday. But already the British erotic novel Fifty Shades Of Grey has become the fastest selling book in French publishing history. The astonishing sales figures - of around 75,000 every day - come after...
October 18, 2012
Posted in: ebook, library Tags: ALA, American Library Association, Big Six publishers, library ebooks, Library Journal, Michael Kelley, Random House, Skip Dye 0 Hear that? That’s the collective sound of a thousand publishing industry jaws hitting...
October 18, 2012
Wondering where the next generation of comic book readers will come from, if not the Big Two? Turns out, the answer may be the mainstream book market:
At the New York Comic Con Penguin Books’ Rich Johnson told ICv2 that Penguin was launching a new kid-targeted line of graphic novels that will be published under the Dial/Dutton line
October 17, 2012
Promoting her new "adult" novel "The Casual Vacancy," Harry Potter creator J.K. Rowling finds it amusing that the most famous "adult" fiction of the moment is the erotic trilogy "50 Shades of Grey." But, she says, there's a big difference.
"The difference should be, people have sex in this book but no one really enjoys it," she said of her own book at a reading in New York on Tuesday night.
October 17, 2012
Stop selling your books… and start selling ways in which corporate buyers can use your book to help them sell more of their products. Here are six ways in which corporate marketing professionals could use your book to increase their sales:
October 16, 2012
Can a book change a child’s life? The 145 winners of this year's Moonbeam Children's Book Awards think so, and the medal-winning books prove their authors’, illustrators’ and publishers’ dedication to inspiring young minds and imaginations.The 2012 Moonbeam Awards medalists represent a wide range of style and content, and the judges were affected by the many encouraging and sometimes challenging messages for children
October 16, 2012
John Wiley & Sons Inc. congratulates the winners of all the 2012 Nobel Prizes, and is pleased to learn that eight winners have published their work with Wiley. To celebrate the achievements of all Nobel winners, Wiley is making a selection of content from this and past year’s winners of Nobel Prizes in all areas free to access until the end of the year.
October 5, 2012
EL James paved the way for adult writers of fan fiction, proving (with Fifty Shades Of Grey) that posting your stories online is an excellent way to secure a publishing deal.
And now one teenage pop music fan from North Lincolnshire has done the same for young adult writers.
One Direction super-fan Emily Baker, 16, has won a coveted deal with Penguin publishing group after writing a fictional love story inspired by her favourite boy band and posting it online.
October 5, 2012
Waterstones is launching a brand campaign that takes aim at ebooks and highlights the attributes of a "good bookshop". T
he nationwide press and outdoor campaign features lines including "books you can't put down are much easier to find when you can actually pick them up".
Leagas Delaney created the campaign with OMD handling the media planning and buying.
The campaign follows Waterstones' recent foray into the e-books market.
October 5, 2012
Have you ever done something and later regretted having done it? Or wished you could change part of what you did? There is a way you can minimize mistakes in producing and marketing your books.
