Marketing

Penguin to Launch Kids Graphic Novel Line
October 18, 2012

Wondering where the next generation of comic book readers will come from, if not the Big Two? Turns out, the answer may be the mainstream book market:

    At the New York Comic Con Penguin Books’ Rich Johnson told ICv2 that Penguin was launching a new kid-targeted line of graphic novels that will be published under the Dial/Dutton line

J.K. Rowling, "adult" fiction author, jokes about "50 Shades"
October 17, 2012

Promoting her new "adult" novel "The Casual Vacancy," Harry Potter creator J.K. Rowling finds it amusing that the most famous "adult" fiction of the moment is the erotic trilogy "50 Shades of Grey." But, she says, there's a big difference.

"The difference should be, people have sex in this book but no one really enjoys it," she said of her own book at a reading in New York on Tuesday night.

2012 Moonbeam Children's Book Award Winners Announced
October 16, 2012

Can a book change a child’s life? The 145 winners of this year's Moonbeam Children's Book Awards think so, and the medal-winning books prove their authors’, illustrators’ and publishers’ dedication to inspiring young minds and imaginations.The 2012 Moonbeam Awards medalists represent a wide range of style and content, and the judges were affected by the many encouraging and sometimes challenging messages for children

Wiley Congratulates the 2012 Nobel Laureates
October 16, 2012

John Wiley & Sons Inc. congratulates the winners of all the 2012 Nobel Prizes, and is pleased to learn that eight winners have published their work with Wiley. To celebrate the achievements of all Nobel winners, Wiley is making a selection of content from this and past year’s winners of Nobel Prizes in all areas free to access until the end of the year. 

One Direction fan, 16, lands publishing deal after online fantasy fiction about boyband won her 30,000 requests for more
October 5, 2012

EL James paved the way for adult writers of fan fiction, proving (with Fifty Shades Of Grey) that posting your stories online is an excellent way to secure a publishing deal.

And now one teenage pop music fan from North Lincolnshire has done the same for young adult writers.

One Direction super-fan Emily Baker, 16, has won a coveted deal with Penguin publishing group after writing a fictional love story inspired by her favourite boy band and posting it online.

Waterstones mocks ebooks with 'good bookshop' push
October 5, 2012

Waterstones is launching a brand campaign that takes aim at ebooks and highlights the attributes of a "good bookshop". T

he nationwide press and outdoor campaign features lines including "books you can't put down are much easier to find when you can actually pick them up".

Leagas Delaney created the campaign with OMD handling the media planning and buying.

The campaign follows Waterstones' recent foray into the e-books market.

24 Benefits of Test Marketing
October 5, 2012

Have you ever done something and later regretted having done it? Or wished you could change part of what you did? There is a way you can minimize mistakes in producing and marketing your books.