Marketing

30 Ways to Get Free Advertising
October 24, 2012

What if there were a way to make your book known to every potential buyer—for free? There is, and it is called word-of-mouth advertising—people talking to people. It is the most inexpensive and productive way to spread the word about your books. People singing your praises removes the aura of commercialism and instills a sense of objectivity about their recommendations. Here are 30 ideas for stimulating word-of-mouth advertising for your books in places other than the Internet:

Random House relies on iPad app to drive user engagement
October 23, 2012

Random House is letting consumers browse recipes and learn to make simple meals from food writer Nigella Lawson via a new iPad application.

The company partnered with AKQA on the mobile initiative. The effort aims to bring exclusive new features and reward recipes to Nigella’s fans in the digital iPad space.

“It’s a continuation of the strategy which began with the original Nigella Quick Collection app to bring Nigella to a new digital audience,” said Jon Salt, head of digital product development at Random House Group Digital.

PR Newswire signs on as Content Marketing World NYC Gold Sponsor
October 22, 2012

Content Marketing Institute (producer of the celebrated Content Marketing World conference), Target Marketing and Publishing Executive magazines are proud to announce that PR Newswire has signed on as the Gold Sponsor of their exclusive one-day eventóContent Marketing World NYC.

The day-long workshop event will focus on strategies for creating exceptional content to engage audiences and promote business growth. Leading the workshop are premiere content marketing experts Joe Pulizzi (founder of Content Marketing Institute) and Robert Rose (founder of Big Blue Moose).

Penguin to Launch Kids Graphic Novel Line
October 18, 2012

Wondering where the next generation of comic book readers will come from, if not the Big Two? Turns out, the answer may be the mainstream book market:

    At the New York Comic Con Penguin Books’ Rich Johnson told ICv2 that Penguin was launching a new kid-targeted line of graphic novels that will be published under the Dial/Dutton line

J.K. Rowling, "adult" fiction author, jokes about "50 Shades"
October 17, 2012

Promoting her new "adult" novel "The Casual Vacancy," Harry Potter creator J.K. Rowling finds it amusing that the most famous "adult" fiction of the moment is the erotic trilogy "50 Shades of Grey." But, she says, there's a big difference.

"The difference should be, people have sex in this book but no one really enjoys it," she said of her own book at a reading in New York on Tuesday night.

2012 Moonbeam Children's Book Award Winners Announced
October 16, 2012

Can a book change a child’s life? The 145 winners of this year's Moonbeam Children's Book Awards think so, and the medal-winning books prove their authors’, illustrators’ and publishers’ dedication to inspiring young minds and imaginations.The 2012 Moonbeam Awards medalists represent a wide range of style and content, and the judges were affected by the many encouraging and sometimes challenging messages for children

Wiley Congratulates the 2012 Nobel Laureates
October 16, 2012

John Wiley & Sons Inc. congratulates the winners of all the 2012 Nobel Prizes, and is pleased to learn that eight winners have published their work with Wiley. To celebrate the achievements of all Nobel winners, Wiley is making a selection of content from this and past year’s winners of Nobel Prizes in all areas free to access until the end of the year.