Where is the book industry going, what will my workplace and career opportunities be like, what do I need to know to keep up with the times? Or, in a more cosmic vein, what does the future hold?
In an effort to answer these questions, publishers have settled each year into a series of industry meetings of general interest. Each has a unique theme, as noted below. They make the effort to bring together a cross section of publishers, associations, service providers and media professionals to connect with audiences ranging from first-time aspirants to seasoned managers and executives in every channel and of every level of responsibility.
Following is my own overview of the events with which I have become familiar through the years. I would say that a judicious choice of BEA or ALA and any one of the others whose focus comes closest to your own would provide a more than satisfying menu. If I had to attend only one: (a) I would pick BEA or ALA if my interest was in authors, reading, content and publishing as an enterprise, and (b) if my primary concerns were business development and operating management, I would choose any of the others from whose quality of attendee profiles and lists of presenters, speakers, sponsors and exhibitors I would expect to learn the most.
This week's mediaIDEAS onPoint chart shows the average number of minutes in the U.S. spent per day on the Web versus mobile apps.
Like many people, I reacted with a blend of anticipation but skepticism (let's call it skeptitation) when the iPad dropped earlier this year. The hype around technology products, and Apple products in particular, can be overwhelming. I rage against this over-hyping as much as I can, but there is no denying that the iPad has made a significant impact on information providers and their strategies.