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Your Options in 'Green' Printers
June 1, 2009

Regarding the book manufacturing industry’s commitment to “green” principles, it could be said that a page has truly turned. Over the past decade, consideration of climate impacts and paper sourcing has become central to the industry’s approach, and, along the way, many manufacturers have discovered ways to balance the need to economize, invest in infrastructure and reduce environmental impacts—often through innovative policies and practices that manage to do all three.

Quantity = 1: Customization's Unfulfilled Promise
June 1, 2009

Digital content enables distribution on a massive scale. A few examples: (1) the ability to inexpensively and instantaneously spam the known universe; (2) the ability to distribute video content to audiences that a small cable network would find attractive; and (3) most importantly, the ability for Ashton Kutcher to keep a million of us abreast of his every move in real time (via Twitter).

Top 30 Book Manufacturers
June 1, 2009

In the current economy, the book manufacturing industry appears to be caught square between the proverbial rock and a hard place: on the one side, a publishing business suffering from decreased consumer demand and on the other, suppliers destabilized by the credit crunch. The industry, however, is showing surprising resiliency, having been thrust into difficult times with eyes wide open. Printers are determined to meet the challenge of a new marketplace defined by multiplatform delivery systems, environmental awareness and niche distribution models in the hopes that the post-“great recession” economy will find a book manufacturing industry emerging leaner, “greener” and more focused on the place of books in a digital age.

Event Focuses on Publishing Innovation
May 1, 2009

With no government bailout in sight to rescue their ailing industries, more than 1,200 book- and magazine-publishing executives convened at the 2009 Publishing Business Conference & Expo in New York City, March 23-25, in search of strategies to help them weather the worsening storm. And while much of the discussion centered around cost-cutting, the topic of innovation took center stage throughout the event, which featured nearly 60 educational sessions and more than 125 speakers.

Celebrating 'Green' Publishing
May 1, 2009

Publishers’ “green” efforts took center stage at the 3rd Annual SustainPrint Awards Dinner, held March 23 at New York City’s Marriott Marquis Times Square, during the Publishing Business Conference & Expo. Two book publishers were recognized for their significant achievements in environmental sustainability: Melcher Media—winner of the Newcomer of the Year Award in Book Publishing (awarded to a company that recently implemented significant environmental sustainability efforts)—and the University of California Press—winner of the Longtime Leader Award in Book Publishing (awarded to a company with a significant history of environmental sustainability). Boho magazine and Ogden Publications received this year’s SustainPrint Awards in magazine publishing.

The New Give-to-Get Publishing Economy: Edith D. Wilson, R.I.P.
May 1, 2009

Two decades ago, as an entry-level editorial assistant, I was asked to sign form rejection letters with the name “Edith D. Wilson.” Edith was a fictional creation whose name my then-employer used exclusively to reject manuscripts. When “rejected” writers sent angry mail, phoned or worse—visited the publisher’s office—the use of Edith’s name at the reception desk would alert all to draw the shades or reach for the security buzzer. The message was clear: Editors, and the publishers they work for, need to be as hard to get to as possible. Publishing authority and position demanded “reclusivity.” Don’t call us, we’ll call you.

Understanding Your Digital Opportunities
May 1, 2009

Profound, technology-driven changes in the content marketplace have presented publishers with a mandate for transformation, to change the manner in which value is delivered, how it is monetized, and the tools and skills necessary to do so. At present, this is seen most strikingly in the world of print. Seismic events are regularly occurring that herald the dawn of new models of content distribution and the twilight of the old.