Offset

Celebrating 'Green' Publishing
May 1, 2009

Publishers’ “green” efforts took center stage at the 3rd Annual SustainPrint Awards Dinner, held March 23 at New York City’s Marriott Marquis Times Square, during the Publishing Business Conference & Expo. Two book publishers were recognized for their significant achievements in environmental sustainability: Melcher Media—winner of the Newcomer of the Year Award in Book Publishing (awarded to a company that recently implemented significant environmental sustainability efforts)—and the University of California Press—winner of the Longtime Leader Award in Book Publishing (awarded to a company with a significant history of environmental sustainability). Boho magazine and Ogden Publications received this year’s SustainPrint Awards in magazine publishing.

The New Give-to-Get Publishing Economy: Edith D. Wilson, R.I.P.
May 1, 2009

Two decades ago, as an entry-level editorial assistant, I was asked to sign form rejection letters with the name “Edith D. Wilson.” Edith was a fictional creation whose name my then-employer used exclusively to reject manuscripts. When “rejected” writers sent angry mail, phoned or worse—visited the publisher’s office—the use of Edith’s name at the reception desk would alert all to draw the shades or reach for the security buzzer. The message was clear: Editors, and the publishers they work for, need to be as hard to get to as possible. Publishing authority and position demanded “reclusivity.” Don’t call us, we’ll call you.

Understanding Your Digital Opportunities
May 1, 2009

Profound, technology-driven changes in the content marketplace have presented publishers with a mandate for transformation, to change the manner in which value is delivered, how it is monetized, and the tools and skills necessary to do so. At present, this is seen most strikingly in the world of print. Seismic events are regularly occurring that herald the dawn of new models of content distribution and the twilight of the old.

The 'Mr. Coffee' of Bookmaking
February 1, 2009

When espresso was first popularized in America, in the 1950s, it had all the qualities of a fad—commanding a lot of attention, then quickly fading out. The drink roared back into popularity in the ’90s on the back of a killer app called Starbucks, proving itself indispensable among a digital generation partial to need-it-now energy solutions. Who today can imagine life without it?

16 Tips for Digital-Printing Success
December 1, 2008

“There’s nothing like a hot book to make things happen,” observes Peter Osnos, founder and editor-at-large of New York-based publisher PublicAffairs, a member of the Perseus Book Group. When Scott McClellan’s “What Happened: Inside the Bush White House and Washington’s Culture of Deception,” got consumers fired up last spring, Osnos responded by utilizing digital print-on-demand (POD) technology. Here, Osnos provides eight tips for digital-printing success by recounting PublicAffairs’ experience with this overnight best-seller:

The Top 10 Ways to Kill Your Publishing Business
December 1, 2008

The world of content is in the midst of a nearly perfect storm. Decisions are required, but missteps are costly. These are not “bet your job” decisions. They are “bet your company” decisions. Many of these critical decisions pertain to the digital realm. Here are the top 10 ways to kill your business by making the wrong choices in digital strategy:

47 Tips for Cutting Costs Without Cutting Staff
December 1, 2008

With a battered economy dragging down just about every retail sector, a salient fact making headlines has been the ability of discounters to maintain sales growth—a sure sign that the “Wal-Mart Effect” has permeated every corner of the business world, and that raising prices is probably not the way to realize profits. This leaves cost-cutting, which, for obvious reasons, book publishers would like to pursue aggressively without sacrificing either product quality or valued employees. Here are some tips from a cross-section of the publishing world for reining in costs without sacrificing too much in the process.

Francine Colaneri
October 1, 2008

Imagine being able to tell your grandkids that you worked on the Beatles’ “Sgt. Pepper” album, or on “Star Wars”—playing an important role in the creation of a cultural phenomenon that anyone would be proud to claim as the capstone of their career. Francine Colaneri, the book industry’s 2008 Publishing Executive Hall of Fame inductee, is just that lucky. As vice president of manufacturing and supply chain at global children’s education and media company Scholastic Inc. (New York), she was instrumental in coordinating the manufacture and distribution of all seven books in the “Harry Potter” series published in the United States. “We

Gold Ink Awards
October 1, 2008

Now in its 21st year, the Gold Ink Awards call attention to the print industry’s finest projects. 2008 was no exception, as North American Publishing Co. (NAPCO; parent company of both the Gold Ink Awards and Book Business) received more than 1,400 entries for this year’s competition. As always, a talented team of judges hailing from diverse backgrounds across the industry poured through the submissions, awarding Gold, Silver, Bronze and Pewter honors in 46 categories. In all, 488 entries were selected for awards. Nearly two-dozen judges sorted and sifted through the finest print pieces, submitted by publishers and printers alike, over the course of