Online Sales

What Lies on the Retail Horizon?
May 1, 2011

Borders Group's recent bankruptcy filing and announced closing of more than 220 stores nationwide seems to warrant a closer look at trends in book retailing.

Beyond Borders
May 1, 2011

When I was a kid, we went to the library to browse books. I had no particular idea what I was looking for; I just loved walking up and down the aisles finding the unexpected.

Using 'the Best Direct-Marketing Medium Ever Invented' to Sell Books
April 7, 2011

Many digital marketers like to think of themselves as reinventing the wheel—when it comes to selling directly to consumers, old-school marketers couldn't possibly have anything to teach them. That was the impression he recently got from one 20-something-year-old marketer, said Neal Goff, president of New York City-based consulting firm Egremont Associates, on Tuesday afternoon during his session at the 2011 Publishing Business Conference & Expo in New York City.

The Year of Optimism
January 1, 2011

As I write this, I am not only in the midst of Book Business production, but the holiday season as well—parties, decorating and card writing, and lots of gift shopping. In the course of my shopping, I've managed to buy a few books as presents for, well, myself. (I've been good, Santa, I promise.) I…

eBooks ... By the Numbers
January 1, 2011

Sixty-four percent of publishers offer titles in e-book format, according to a survey of more than 600 publishers across the trade, professional and educational markets.

Readers Revolt Against eBook Prices
December 28, 2010

Recently eliminated their discounts on ebooks within 24 hours of being notified by big publishers (Penguin, Hachette and HarperCollins) that retailers would no longer set the selling price of books; publishers would now dictate the terms. As a result, the pricing of many ebooks were marked up to equal or even higher than the printed versions.

This led to a revolt by readers who took to their keyboards and gave poor ratings to the affected books on Amazon's UK site. More than 600 complaints were lodged with publishers for what they believed were actions spurred by greed.

Amazon Launches E-book Gifting for the Holidays
November 23, 2010

We reported a few days ago that Kobo has launched a eBook gifting program and Amazon was quick to launch their own program that allows people to buy and send eBooks to someone with a valid email address.