Do Ebooks Earn More Money at Lower Prices?
September 14, 2015 at 2:45 pm

As a writer, here’s a statement that I think is true albeit painful to write: you don’t need books. You don’t. You’ll keep breathing without reading. Most of human history was book-free, yet our ancestors plodded on without the musings of Holden Caulfield or the witticisms of Elizabeth Bennet. That perspective is important because it…

B&N Reports Revenues Down Last Quarter While Losses Shrink
September 9, 2015 at 2:15 pm

Barnes & Noble has released its quarterly report today for the period ending 1 August 2015. The company reported a decline in revenues in its fiscal 2016 first quarter, including a continued steep decline in digital revenues. First quarter consolidated revenues declined 1.5% to $1.2 billion, as compared to the prior year. This figure includes…

Ebook Sales Are Falling, But Paperbacks Are Up
September 8, 2015 at 2:38 pm

Large book publishers, including Hachette, HarperCollins and Simon & Schuster, recently won the hard-fought ability to set their own prices of e-books. But now, as prices for many e-books have risen, the industry is seeing a slump in sales. "It's an example of being careful about what you wish for," says Jonathan Kirsch, author of…

How to Price Books for Retail and Non-Retail Sales
September 2, 2015 at 2:32 pm

Pricing your book properly may be the most important marketing decision you will make as a publisher. The price you choose will determine your sales, revenue, profits and opportunities for long-term growth. However, there is a big difference between pricing for sales through retail stores (including bookstores) and to non-retail buyers. You can improve your…

The Real Price of Traditional Publishing
June 26, 2015

This new world of publishing now allows authors to make many publishing choices after they finish a book. That's a great thing compared to just ten years ago.

Now an author can go the old traditional route, they can go full indie and do everything. Or they can publish somewhere in the middle, taking responsibility for all the work, but hiring out parts, or all of the tasks needed to be done.

6 Ideas for Generating Revenue with Repurposed Content
June 25, 2015

The publishing landscape has changed rapidly over the past decade. With more and more brick-and-mortar bookstores closing their doors, today's marketplace can seem intimidating and discouraging to publishers. But take heart!  Readers are still interested in books and are showing interest in using electronic devices as their reading platforms, so the good news is that those collections of titles gathering dust still hold value, and technology might actually facilitate increased revenue.