Technology
October 26, 2017 at 9:27 am
As book publishers build relationships with their readers through D2C sales and marketing, they must embrace new tech that supports nimble content development, data management, and conversion tools. We've launched an executive summit dedicated to helping marketers sort through these technologies. It's called FUSE Enterprise: The Convergence of Technology & Branded Content and it's happening Nov. 27-28 in Philadelphia. Click to learn more.
August 25, 2017 at 7:00 am
Books are designed to be read—but can your books be read by everyone? New accessibility (A11Y) EPUB3 standards open the door to many underserved populations. Kevin Callahan offers 9 reasons why conforming to A11Y standards is the right thing to do. The post 9 Reasons Why We All Need Accessible Ebooks appeared first on Digital…
August 23, 2017 at 4:48 am
Search Engine Optimization (SEO) makes your web site easy for readers to find. Digital marketing expert Perry Moore offers four basic tactics any author can use to drastically improve the visibility and searchability of their website—so their book sales can rise. The post 4 Easy Steps Any Author Can Take To Improve Their SEO appeared…
August 21, 2017 at 8:22 am
Do you shy away from such intellectual stuff as your book's central theme? We made understanding "themes" easy in a fun infographic that shows how a book’s themes are understood using Hemingway's iceberg analogy. The post “Themes” in Fiction: an Author’s Worst Nightmare, or Their Guiding Star? appeared first on Digital Book World.
August 16, 2017 at 7:15 am
You can visit a new country in person or you can travel there in a book. Our latest infographic shows the most iconic books set in 150 countries around the world. How many of these books have taken you to faraway places? The post The Most Iconic Books Set in 150 Countries Around the World…
August 7, 2017 at 8:28 am
When customers are fascinated by a book cover, they click to buy. A cover must be appealing both physically and digitally. Perry Moore defines the reasons a book cover sells—does your cover fit the bill? The post 4 Reasons Why a Great Book Cover is Essential for Sales appeared first on Digital Book World.
August 2, 2017 at 7:00 am
Marketing is a challenge for all publishers, including publishers of business content. My bet is the challenges experienced by these specialty publishers and their authors fall in line with those reported in Kelsye Nelson’s 2016 Book Marketing Survey. Among others, Nelson found the following to be the most common book marketing complaints throughout her writing…
July 31, 2017 at 12:31 pm
Audiobooks are hot tickets these days—the fastest growing sector in publishing. You can take advantage of this trend if you know the reasons behind the boom. The post 5 Reasons Audiobook Sales Are Booming And How You Can Be Part Of This Growth appeared first on Digital Book World.
July 10, 2017 at 7:27 am
New legal mandates require most published material to be accessible for those with disabilities. Books without accessibility features will be at a competitive and legal disadvantage. Retrofitting content is tough—so start now. Here's what you need to know. The post It’s the Law: Accessibility Mandated For Digital Books appeared first on Digital Book World.
July 7, 2017 at 7:00 am
BookBub's editorial team turns down 85 to 90% of authors who apply for their marketing programs. If you're one of the rejects, don't fret. Instead, look in the mirror and ask yourself why. Here are two powerful turn-it-around tactics to change a BookBub pass into a chance to grow your sales. Part 2 in a…
