Although digital tech has been transforming the book industry since the CD-ROM hit the scene, publishers have yet to master digital books the way they have printed pages. Because the digital book form continues to evolve, publishers are in a perpetual state of experimentation, testing out app products or introducing interactivity into their ebooks. The industry is still discovering which digital products resonate and how best to produce them.
"We are involved in the world of the book as an art object—the 'artist's book'." From this perch, director Steve Woodall foresees profound changes in publishing involving the comingling of books, art, and technology.