Web Development

Master the Web By the Book
March 1, 1999

What it takes to build and manage a book publisher's Web site by Tatyana Sinioukov As a publishing medium, the Internet is "maturing," and many book publishers have gained significant experience in site management. We asked publishers and Web service providers what it takes to build--and maintain--a user-friendly Web site, what workflow models work best for book publishers, and what their hot buttons are when it comes to implementing the various workflow techniques. Site management requires implementing smart workflow techniques, managing updating processes and files across networks and platforms, as well as handling time-sensitive content, automating site production, making the site searchable, promoting it,

The Electronic Book Arrives
November 1, 1998

by Tatyana Sinioukov The next big idea -- the electronic book--has materialized in this fall's releases of SoftBook and Rocket eBook by the two Silicon Valley companies, SoftBook Press, Menlo Park, CA, and NuvoMedia, Palo Alto, CA. BookTech asked some publishers their opinion about a possible onslaught of e-book products. Even those who don't believe it will lead to a sudden death of the paper book want to know how the e-book will read, how it will feel when held, how, if at all, it will affect the book-publishing and book-selling businesses and, ultimately, consumers' perception of a book. Is a book a

Maragni's Top 10 Web Site
November 1, 1998

With two years of Web-creation experience under her belt, Kelly Maragni, director of marketing, has spent a great deal of time Web surfing for ideas, and notes that by now there are many impressive sites on the Internet related to book publishing. Here are a few of her favorites, which she offers to BookTech readers as sources for inspiration Newspapers/magazines, etc. 1. The New York Times "I like to scan the headlines daily and check bestseller listings for our books frequently!" http://www.nytimes.com 2. Granta magazine "I love the design and there's always something good to read" http://www.granta.nybooks.com 3. American Demographics "My favorite place for