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The Corner Office: He Did It
May 1, 2008

One year ago, New York-based Beaufort Books was a small, independent, relatively unknown publisher working to reinvent itself after years of inactivity. By summer, it was caught in the middle of the media firestorm that is O.J. Simpson—catapulted to national recognition and the top of the New York Times Best-Seller List. Its newfound notoriety came in the immediate wake of the announcement that Beaufort would be doing what HarperCollins—and, it was rumored, all of the other major publishing houses—would not. Beaufort would publish the book “If I Did It,” the ghostwritten account of how Simpson would have murdered his ex-wife Nicole Brown Simpson and

Best Practices in Online Selling
May 1, 2008

As the founder of Internet service provider Juno, Charles Ardai knows a thing or two about making a big splash on the Web. When Ardai sold his company in 2001, the entrepreneur and writer, then all of 32 years old, decided to pursue his dream of reviving the pulp-fiction genre by starting his own publishing company, Hard Case Crime. He knew from the beginning that success would require good online-selling tools. “It’s a pretty popular genre,” Ardai notes, “but it is a genre, and there is a certain fan base that loves this stuff. If you can find one of those fans, the

SPECIAL REPORT: The Transforming Booksellers’ Landscape
May 1, 2008

The biggest news in book retailing so far this year may be Borders’ opening its first “concept store,” a new generation of superstores unveiled in February in the company’s hometown of Ann Arbor, Mich. At 28,900 square feet, the new store—the first of 14 planned to open this year—does not skimp on size, and a lot of that space is taken up by innovative features: shop-within-a-shop “destination zones” for travel, cooking, wellness, graphic novels and children’s categories; bold, new architectural designs; and a “digital center” offering services ranging from book downloading to self-publishing. “Our mission is to be a headquarters for knowledge

Henry Holt Experiments With Online Marketing: A Q&A With Marketing Director Richard Rhorer
April 25, 2008

Earlier this year, Richard Rhorer, marketing director at Henry Holt and Company, chose the online social-networking site MeetUp.com—on which visitors meet around a shared interest, first online and then in person—to help better connect the publisher with its readers. To help spread the word about an upcoming release, “What Was Lost,” he used the online tool to invite Web-savvy book lovers to come together at a Manhattan bar with the book’s author, Catherine O’Flynn. Attendees were mailed galleys of the book ahead of time, and about 50 people showed up for the event. “Getting 50 people to attend an event for an unknown author

Solutions Showcase: Fulfilling Your Core Competencies
April 16, 2008

With the U.S. economy on shaky ground, book publishers, like so many others, are honing in on ways to cut costs while growing their businesses. This often means tapping the resources of thirdparty partners to manage the aspects of the publishing business that fall outside the publisher’s core competencies (creating and marketing great content)—things like physically managing inventory and fulfilling orders from retail partners and consumers. For fulfillment help, publishers may turn to their book printers, which often have warehousing and fulfillment operations to complement their manufacturing services, or to a third-party fulfillment specialist. Location, Location, Location Direct-mailers will tell you that minimizing mail

Community-Sourced Book Publisher Launched
April 11, 2008

WEbook, an online platform for authors, editors and writing groups to collaboratively create written works, has launched at www.WEbook.com. According to the company, it will publish the best works generated on the Web site in print, electronic and audio formats. “Whether it’s a fully collaborative writing project or a case of a talented writer sharing her work with a few friends to garner their private feedback, WEbook is the first online destination that provides the tools to unleash members’ full creative potential,” says Sue Heilbronner, president of WEbook, which is backed by Greylock Partners Israel and numerous individual investors. “It also gives active

PMA Speaks Out Against Amazon’s POD Policy
April 11, 2008

PMA, The Independent Publishers Association, which represents more than 4,000 independent publishers, has issued a statement denouncing Amazon’s recent policy aimed at publishers who use print-on-demand (POD) technology to sell directly on Amazon.com. The online retailer has directed that these publishers must either print their POD titles exclusively through Amazon’s BookSurge subsidiary for fulfillment of orders placed through its Web site, or incur additional cost to print elsewhere and maintain inventory with Amazon. “This policy imposes a significant financial burden on tens of thousands of small and independent publishers who can least afford it,” says Terry Nathan, PMA executive director. “Without the opportunity to

Riding the Second Wave of E-Book Publishing: A Q&A with Springer Science President of eProduct Management and Innovation Olaf Ernst
March 14, 2008

As an early adopter of e-book technology, Springer Science+Business Media has distinguished itself as a digital leader in the science, technical and medical (STM) market and the book publishing industry as a whole. As more and more publishers are now adopting digital distribution strategies, the Germany-based Springer Science—which offers the largest STM e-book and journal collection—continues to move forward and expand the possibilities of e-commerce. Olaf Ernst, Springer’s president of eProduct management and innovation, spoke with Book Business Extra about Springer’s experiences in the e-book market, and what he refers to as the “second e-book wave.” Book Business Extra: E-books have been

Negotiating Author Payments in the Digital Age
March 1, 2008

When it comes to author negotiations, Florrie Kichler has it relatively easy. “As a publisher, I do the reissues of classic children’s book series,” Kichler says. “Most authors are dead.” Of course, even with writers who have shuffled off this mortal coil, there are still issues of rights and payments, and negotiations with families or estates. As the president of Indianapolis-based Patria Press and president of the PMA, the Independent Book Publishers Association, Kichler has an excellent vantage point on the challenges faced by publishers when negotiating contracts, whether with those living or dead. “I don’t offer advances, but I do offer a

Gene Therapy: From Book Proposal to Profit
January 1, 2008

Chris Anderson’s ironic farewell to the retail bookshelf is a harbinger of how direct distribution in the supply chain is bypassing the traditional foundations of bookselling—as well as library patronage­—and is also flowing into nonprint formats. But while that transformation is nibbling around the edges of distribution, the fact remains that the book publishing industry’s supply chain model has as its primary target a physical book on a physical bookshelf. In this special two-part series, I want to discuss how digital data management drives workflow through the operations, acquisitions, development, production and distribution supply chain; in particular, how use of the Online Information Exchange