Whether it’s through Dr. Phil’s advice on “getting real” or Dale Carnegie’s strategies on “How to Win Friends and Influence People,” we seem to be incessantly compelled to better ourselves. Besides spiritual and professional self-help books, do-it-yourself books have exploded in popularity over the years (the “For Dummies” line published by John Wiley & Sons Inc. among them). But like any other market segment, the self-help book market faces challenges—challenges that are, in fact, similar to those most publishers are facing at the moment. They also face great opportunity in a changing marketplace—opportunity that some say could be easily missed. Community Is Key
Amber-Allen Publishing Inc.
March 1, 2007