Aptara Inc.

Finding Fortune With Predictive Semantics
January 27, 2014

Arguably, the largest missed opportunity for publishers in the digital revolution is in predictive analytics.  Predictive analytics is an algorithm-based science of deciphering captured data to discover probable customer actions. Capturing relevant data is severely limited with printed books as compared to ebooks.  Location, device, reader behavior, and demographics (attainable depending on device and app) are just some of the ebook data that can power analytics.

Semantic Strategies for Fueling Sales and Marketing
January 2, 2014

If most of your effort is being spent on digital, but most of your revenues are still coming from print, you're not alone, and you may want to join our upcoming webinar: Bridging the Digital Revenue Gap. On Thursday, January 9th, we wiil examine strategies and technologies for achieving the next level of discoverability and analytics that can be used to fuel your ebook marketing reach and drive sales

IDPF Digital Book 2013 Reveals an All-Star Lineup
May 15, 2013

New York, NY, May 8, 2013 – From May 29-30, 2013, the best minds in digital publishing will convene in the Javits Center in New York City for the highly-anticipated, perennially sold-out at IDPF Digital Book 2013 conference (http://idpf.org/db13). This year’s theme, Advancing Publishing in a Digital World, has already drawn an enormous crowd, with seats expected to sell out soon.

Some featured speakers and session insights include:

  • Otis Chandler, Co-founder and CEO of Goodreads will share an update and tackle questions from the crowd, including: what’s next for Goodreads now that it’s owned by Amazon? What does the recent sale mean for the 17 million members, 530 million books and 23 million reviews?
  • Malcolm Gladwell, bestselling author and staff writer for The New Yorker will speculate on the digital future with Brad Stone, Bloomberg Businessweek writer and author of the upcoming The Everything Store: Jeff Bezos and the Age of Amazon

Taking the mystery out of HTML5
February 22, 2013

Get the new step-by-step reference guide for adding interactivity and mobile flexibility to your content. Discover how to leverage HTML5 and the latest mobile and graphic technologies to engage readers and deepen the impact of the written word with interactive eBooks.

Aptara Seeks Account Manager
January 4, 2013

Job Description:
Aptara is seeking an Account Manager (AM) that will handle its eBook and other conversion clients.  The (AM) serves as the primary business contact for the client and is responsible for client satisfaction. In addition, the AM will build relationships with clients to encourage new and repeat business opportunities.

10 Tips for Finding Your Ebook Conversion Vendor
November 1, 2012

Now that Amazon has announced that it's selling more books in digital form than in print, it's only logical that even the smallest of independent publishing houses are racing to make their entire backlist available as ebooks. Book Business solicited a wide range of advice about the ebook conversion process from digital publishing pros. Here's what they had to say:

Infographic: How the Business of eBooks is Shaping Publishing
October 8, 2012

A reporter for the tablet device industry recently posed the question: "Can the publishing industry adapt to follow the online trend fueled by eBooks' rise, or is it too old and archaic to function in a high-tech society?" According to the 2012 eBook Survey of Publishers, the industry can adapt and is doing so at an increasingly fast pace. But the data also reveals the publishing industry's incapacity to fully capitalize on eBooks', highlighting significant missed opportunities.