Association of American Publishers

Gene Therapy
November 1, 2007

Longfellow’s celebration of the forest primeval finds its echo today in the green revolution taking place along the supply chain of the paper industry. Although—as I learned from interviewing people who prefer not be quoted on the subject—good intentions are ahead of actual practice, it is a harbinger nonetheless of the revolutionary transformations taking place in the paper industry’s business practices. Which brings me to the subject of this column: a snapshot of the globally transforming paper industry, the state of book-paper supply, and how the present outlook shapes your paper usage and purchasing strategies. As long as print products are foundational to the

Industry Statistics: Looking Behind the Numbers
October 1, 2007

Ever since the Book Industry Study Group (BISG) hit upon the theme of “Making Information Pay” for its annual spring event several years ago, it has been filling the room with industry analysts and marketing and business development executives eager for new insights into the mysteries of our industry’s operation, well-being and future. The attendees are generally more interested, I think, in road signs pointing to where we’re going than in measures of where we are—more acutely aware that, in some ways, the information camera may not focus as well on today’s industry snapshots. Useful and reliable industry information always has been hard to

AAP Joins Effort to Standardize Digital Content Access
March 30, 2007

The Association of American Publishers (AAP) has announced it has joined the Automated Content Access Protocol (ACAP). According to the AAP, ACAP is developing and piloting a standard system which allows publishers to express digital content access and usage policies in a language that can be programmed to be recognized by search engines. This is a joint project with the International Publishers Association, European Publishers Council and the World Association of Newspapers. The project’s goal is to serve as a building block for e-commerce in the online publishing world by helping publishers make their licensing terms and e-commerce information universally readable. “ACAP’s specification

Audio Samples Incorporated into Random House’s Insight Platform
March 16, 2007

Random House added audio book clips this week into its new online sample platform, aimed at attracting consumers to help virally market its titles online, which the publisher launched earlier this month. More than 2,200 new and backlist audio book titles were made available yesterday through the publisher’s Insight, which works in conjunction with the widget technology it introduced two weeks ago. Users can post these widgets, a search-through-the-book technology that allows users to see a fixed set of pages inside a title, to Web sites and blogs. According to Random House, the objectives for the Insight audio offerings are similar to those for its

No ‘Potter,’ No Problem for E-books
March 1, 2007

E-books could very well be the way of the future for book publishers, but for the author of the expected biggest release of the year, readers are going to have to finish out J.K. Rowling’s series the old fashioned way. Along with releasing the July 21 street date for “Harry Potter and the Deathly Hallows,” representatives of the author said the book, like the six previous editions in the series, would not be made available to readers as an e-book. Neil Blair, a lawyer with Rowling’s literary firm Christopher Little Literary Agency, told the Associated Press that the author has no intentions of making the

Schroeder To Congress: Keep Pushing to Stop Piracy
February 16, 2007

Former U.S. Congresswoman Patricia S. Schroeder, president and CEO of the Association of American Publishers (AAP), testified this week before the U.S. House of Representatives Ways and Means Committee’s Subcommittee on Trade in Washington, spelling out the ramped problems of copyright piracy and trademark counterfeiting in China. “In 2006, AAP estimated losses to U.S. publishers in China at $52 million, not including losses due to privacy on the Internet,” Schroeder told the committee members yesterday. “Visits to China and discussions with our member publishers reveal a staggering amount of book piracy plaguing this most promising of markets.” She said that book piracy manifests itself

2006 Book Sales Remain Steady at $10 Billion
February 16, 2007

Annual book sales last year were right on par with those of the previous year, with more than $10 billion in net sales, according to figures released by the book industry’s largest trade association, the Association of American Publishers. Overall trade sales in the United States saw a .02 percent year-over-year dip, or about $16.3 million less in 2006 compared with 2005 sales, the report stated. Tina Jordan, vice president of the AAP, tells Book Business Extra she believes that the $10 billion sales is a healthy mark for the industry. “The fact that the past few years that the numbers have stayed very, very steady

Content Crossroads & Distribution Junction
February 1, 2007

The hot-button issues in the book industry today surround an increased focus on content and alternative forms of distribution. Publishers are still keeping a watchful eye on the Internet and the fear that it may replace the print-based distribution business in the future. But there appears to be a greater acceptance and realization that “content” is a publisher’s real asset, and that the delivery method means nothing if the content isn’t outstanding. An increased focus on content, book search tools, digital distribution, a declining print readership, increased used-book sales, rising fuel and paper costs, and decreasing bookshelf space in retail superstores are all

Are the E-book ‘Barbarians at the Gate’?
February 1, 2007

E-books may still be only a small part of the total publishing market, but e-book sales are growing, and many expect big things for the format in the near future. EBooks Corporation Ltd., which provides more than 70,000 e-book titles to consumers at, estimates that the e-book market hit $130 million in 2006, and expects it to reach $220 million this year. “Five years out, the total e-book market will be between $3 billion and $5 billion,” projects Stephen Cole, managing director of eBooks, which has partnerships with 327 publishers worldwide, including Random House, Simon & Schuster, Zondervan, Dell, Warner Books and Oxford University

Domestic Book Sales Flat for 2006
January 19, 2007

Overall year-to-date book sales in 2006 showed little to no growth over the previous year’s numbers, according to the most recent sales figures released this week by the Association of American Publishers (AAP), the national trade association for the book publishing industry. Although gains were seen in most categories, and net sales for November 2006 were up by 3.2 percent compared to October 2006, the overall net sales of $8.6 billion remained in line with those of 2005. Adult paperbacks (9.7 percent) and e-books (9.2 percent) saw the biggest drops in percentage of sales compared to the previous month’s figures, according to AAP. Both, however, were