In many ways, Boston's publishing industry is a mirror on the iconic city. Though relatively small, the city and its publishing are known for history; for being a center for academics, thought and innovation; and for being a hub of independence and rebellion that triggers change. In these times of rapid transition in the industry, Boston just might be the place to see big changes happen in publishing.
While it may not evoke memories of your mom or dad tucking you into bed and reading your favorite bedtime story, Cambridge, Mass.-based Barefoot Books’ latest marketing initiative is a sign of the times in an evolving publishing industry: On March 31, the children's book publisher announced the launch of a weekly podcast series that features free story times from its collection of books. The podcasts offer adults and children the ability to listen to stories at home or on the go.