Barnes & Noble Names Jamie Iannone Executive Vice President of Shopping and Digital
Barnes & Noble Inc.
Steve Mettee picks up ideas from the world around him. Traveling, reading the paper, browsing in a bookstore—he’s the type to notice what’s there and what’s missing, and think about how the publishing company he founded, Quill Driver Books, can meet needs and fill in gaps. And once he’s latched on to an idea, he’s loathe to let it go.
Children are pulled in many directions today; at least, their attention is. They are occupied by MP3 players, gaming systems, computers, cell phones, handheld electronic games and other digital technologies. And yes, children still play old-fashioned board games. They also attend school, compete in team sports, and participate in community and extracurricular activities. With all of these outlets occupying children’s time, how are books faring? With an estimated 40,000 to 60,000 new children’s titles released each year, children’s book publishers are concerned with how their books can compete for young readers’ attention with the thousands of titles already in the market, according to Ron
Publishers are finding they must engage directly with consumers, and fortunately they have a powerful tool for doing that: content—and lots of it. The challenge is then to provide opportunities for engagement, rise above the noise to attract the most relevant audiences, and do so efficiently