BookStream

In the ever-changing world of multimedia and shoppers who expect things at the click of the mouse, e-commerce solutions are in high demand. “These days it’s so important to give your Web customers a great experience,” says Jim Morse, president of Morse Data Corp. To do so, it is important to select solutions that fit your company size, scope, staff and budget. The following advice from several e-commerce solution providers can help guide you through the process of deciding which product works best for your company. “A publisher should analyze the cost of not only the development of a solution, but the manpower

Len Kain, vice president of marketing, Dogfriendly.com, knows firsthand how much of a gamble fulfillment can be in the book business. While he’s figured out a system for just the right level of inventory, he concedes it can be a roll of the dice. As a small publisher, he’s learned to play the game of fulfillment and returns to his best advantage—to reduce losses and increase gains. For him, as for larger publishers and also distributors, developing efficient warehouse fulfillment and return procedures can involve a healthy run of trial and error. So what is working and what isn’t? Book Business interviewed two