Your business model is the result of the decisions you have made to generate sales, earn revenue, and manage risks. The business model of choice for most authors and publishers is to sell books through book retailers (bricks and clicks) and perhaps to libraries. This choice is usually made because "it's the way we've always done business," rather than a calculated decision based business, competitive and market analysis.
White River Junction, Vt.-based independent publisher Chelsea Green received strong criticism from retailers, both large and small, last August after it made a deal with Amazon.com to exclusively sell one of its new titles, Robert Kuttner’s “Obama’s Challenge: America’s Economic Crisis and the Power of a Transformative Presidency,” for the first few weeks of its release. In response, Barnes & Noble cut its initial order for the book, selling the title online, but not in its stores, while some independent booksellers vowed not to order from the publisher again.
“There’s nothing like a hot book to make things happen,” observes Peter Osnos, founder and editor-at-large of New York-based publisher PublicAffairs, a member of the Perseus Book Group. When Scott McClellan’s “What Happened: Inside the Bush White House and Washington’s Culture of Deception,” got consumers fired up last spring, Osnos responded by utilizing digital print-on-demand (POD) technology. Here, Osnos provides eight tips for digital-printing success by recounting PublicAffairs’ experience with this overnight best-seller:
Despite the rising costs and tight supply of paper, increasing fuel costs impacting shipping prices, and growing pressure to cut inventory and increase turnaround times, among other challenges facing book publishers, two Book Business articles reveal positive news for the book manufacturing industry. In the June issue, the “Top 30 Book Manufacturers” feature showed that revenue for 23 of the 30 book manufacturers listed had grown over the previous year. According to Book Business’ 2007 ranking (in the June 2007 issue), just 17 book manufacturers had reported revenue increases. In this issue, in Book Business’ first compilation of leading digital book printers
Ten years ago, digital, ondemand book printing officially burst upon the scene at Book-Expo America. With IBM’s roll-fed and Xerox’s sheet-fed equipment producing books on the show fl oor in Chicago, Ingram (then Lightning Print) and Bertelsmann (through OPM) invited the industry to get on board while the train was at the station. Since then, Lighting Print has transformed into Lightning Source, a subsidiary of Ingram Industries and the nation’s largest 24/7 book-at-a-time printer. Book and journal manufacturer Edwards Brothers, which had also been operating a one-off DocuTech service for some years before 1998, has expanded its reach and now has seven satellite digital
While digital toner and inkjet based color has been available for years, Lightning Source’s announcement at Book Expo America of its four-color one-off production line exponentially expands the base for untapped publishing business opportunities for mid-range, independent and high-end publishers. It also shines the light on the transformation of manufacturing business models in the past 10 years, providing a price-list-based, sophisticated manufacturing service that simplifies the supply chain process without sacrificing quality controls. Buying color in Asia or Europe in sufficient quantities to bring the unit cost down and allowing for the weeks of turnaround time need no longer be a barrier to the
The events of September 11, 2001 were of such a horrific and shocking nature that they did not allow for the careful planning that is often associated with the publishing industry. Rather, the devastating terrorist attacks, and their aftermath, demanded quick action to satisfy the public's need for information—and answers. To fulfill this need and to raise money for Red Cross relief efforts, BookSurge.com, BlueEar.com and the New York University (NYU) Department of Journalism joined efforts to produce 09/11 8:48 AM; Documenting America's Greatest Tragedy. The book recounts stories of those who survived the attacks and those who are involved in the civic aftermath.