Borders Group

A New Era of Book Marketing
September 24, 2010

Much has changed in the way authors publish and promote their books. With the growth of online book sales, consumer adoption of digital books, and social media, even more channels are available for authors and publishers to connect to audiences.

The E-book 
Opportunity
September 1, 2010

Two-thousand ten may be remembered as the year of the iPad, but if the recent buzz around e-readers is any indication, a rising content-delivery-device tide truly does lift all boats.

Borders' Kobo eReader Hurt by Nook's New Price
July 12, 2010

Not to be left out of the fast-growing e-reader and e-book arenas, Borders now has its own e-reader, the $150 Kobo eReader. With it, you can read e-books purchased from Borders' online store, which is powered by Kobo Inc.

Borders Opens eBook Store with Goal to Secure 17 Percent eBook Market Share
July 7, 2010

(Press Release) ANN ARBOR, Mich., July 7, 2010, PRNewswire via COMTEX—Borders Group, Inc. (NYSE: BGP) today announced the launch of the Borders branded eBook store, powered by global eReading service Kobo(TM). Borders' goal is to secure a 17 percent share of the eBook market by July 2011.

Borders Partners With Kobo to Deliver E-books
December 30, 2009

Borders Group, Inc. (NYSE: BGP) today announced a strategic investment and commercial partnership with Kobo, Inc., a global eReading service that is the newly named spin-off of Toronto-based Indigo Books & Music Inc.'s Shortcovers digital reading initiative.

Today's Retail Scene: Are You Prepared to Compete?
October 1, 2009

It used to be straightforward. A publisher sent out a catalog of new releases, promoting certain titles to bookstores. Marketing proceeded through fixed channels and seasonal rituals, and, year after year, everyone knew their place in the dance. Not so anymore.

Minding the Store
September 1, 2009

If the Internet has taught traditional media anything, it’s that valuable content should be protected or it will quickly lose its worth. Letting music, news articles or whatever fall into the hands of those who do not value it has been toppling old media companies left and right, and is likely to continue. Take newspapers: Had their stories not been copied, pasted, snarked upon and uprooted far from their original sources (and the advertisers), there wouldn’t be nearly as many journalists in the unemployment line today.

Ingram Content Group Announces New Organization
June 18, 2009

NASHVILLE – David "Skip" Prichard, President and CEO of the recently formed Ingram Content Group Inc., today announced the organizational structure designed to make it easier to do business with the new company.The creation of Ingram Content Group was announced three weeks ago by John R. Ingram, Chairman, who said the change would "fully integrate"…