The right typeface makes elegant prose more pleasing, and striking cover art can stop consumers in their tracks. Nothing new there. Indeed, such traits have always seduced book lovers. But now, thanks to breakthroughs in foil and hologram production, some book covers reflect an ongoing technical revolution. In particular, hologram pioneers are adding a new dimension to the science of making a striking book. But there are pitfalls, as well as thrilling changes, facing those publishers who hope to make use of these technologies. A New Age for Covers Joseph Funicelli, president of Unifoil Corp., Passaic Park, NJ, says that since its introduction to the book market
Crown Roll Leaf Inc.
January 1, 2001
July 1, 1999
by Tatyana Sinioukov The foil stamping industry has been enjoying a quiet year, it seems. Some changes that are worth mentioning, however, include an apparent increase in use of hot stamping foils for books and the emergence of several new products and processes. More than ever, stamping foils come in a wide variety of colors, finishes and effects: from marble, snake skin, imitation leather, pearls, wood grains and geometric patterns to holograms, pigments, metallics and tints, offering book designers endless creative possibilities. "The cost of foil has come down considerably over the last two years, too, and that makes a big difference," reveals Stewart