Double Day Book Club
Pearson, the British media conglomerate, said Thursday that it was in talks to combine its Penguin publishing house with Random House, owned by Bertelsmann of Germany.
The deal, if completed, would bring together two of the biggest book publishers in the world, uniting Penguin and its iconic orange logo with the owner of Crown Publishing and Knopf Doubleday. The combination would create a division with greater scale that could compete in a rapidly evolving e-book market.
Evan-Moor Educational Publishers Inc. hasn’t always been a major player in the education market. In fact, the company got its modest start more than 25 years ago in a garage, with a staff consisting of three people and an entrepreneurial spirit. Today, Evan-Moor is home to 65 employees and is housed in a 20,000-square-foot facility churning out 60 titles a year in 35 countries. The company provides a compelling example of a publisher who has succeeded in areas other publishers have failed—generating online revenue, profiting from e-books and building an effective search engine strategy. Turning on a Dime It’s funny how a