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Your website traffic will only grow when the crowds of would-be-interested Internet browsers begin to learn about your site, your books and your amazing content.

While active with other forms of social media, I never really "got" FourSquare. When a friend told me about how businesses are involved, I became more intrigued.

In late 2007, HarperCollins claimed to have published the first-ever e-book to include video. That e-book title, "Lady Amelia's Secret Lover," featured six embedded videos of the book's author.

The Knopf Doubleday Group will launch The eBook Insider as an ebook available free to consumers.

(Press Release) TORONTO, ON, December 9, 2010—Kobo, a global eReading service where users can read on any device anywhere in the world, today announced the launch of Reading Life, an industry first social eReading experience.

(Press Release) NEW YORK, NY, December 7, 2010—For those who are already members of book clubs, the experience of reading just got even more social, interactive and digital. Now through Copia, the first social e-Reading experience that combines content, community and e-commerce, book clubs have gone virtual, allowing members to read each others thoughts in…

(Press Release) NEW YORK, NY, November 22, 2010—What if you could open a book and notes from a trusted friend, colleague, professor or even the author, fell from the pages? Part online bookstore, part social network, Copia brings the social experience to the margin of your book.

Borders(R) today announced an all new Borders.com featuring discounts on the 100,000 bestselling titles, multiple free shipping options, new product lines, strategic partnerships that complement the Borders brand and a more integrated social media experience.

While e-books are available instantly to anyone, anywhere, with a computer, smartphone or e-reader, online distribution on its own does not provide new-book awareness.

Social media strategy must align with business goals, and for publishers, that's selling books.