Hachette Book Group Announces James Patterson App for iPhone and iPad
October 29, 2010

Hachette Book Group announced today the James Patterson App for iPhone and iPad. The free app, available now on iTunes, will allow anyone with an iPhone or an iPad to access the latest breaking news about the country’s #1 bestselling author and his books, plus exclusive fan previews, online purchasing, author interviews, and other exclusive content.

Barnes & Noble Introduces NOOKcolor
October 27, 2010

Barnes & Noble, Inc. (NYSE: BKS), the world's largest bookseller, today announced the launch of NOOKcolor by Barnes & Noble, the ultimate reading experience - the first full-color touch Reader's Tablet that delivers digital books, magazines, newspapers and children's books in immersive color, and all in one thin and highly portable device.

A New Era of Book Marketing
September 24, 2010

Much has changed in the way authors publish and promote their books. With the growth of online book sales, consumer adoption of digital books, and social media, even more channels are available for authors and publishers to connect to audiences.

Editor's Note: Free Book Business Whitepaper Available Online
August 27, 2010

Book Business' latest whitepaper is available to download for free. Offering strategic tips and advice on effectively and efficiently utilizing social media to build brand awareness and market books, "21 Tips for Book Publishers to Build an Effective Social Media Strategy " includes expert information compiled from Book Business magazine articles and Publishing Business Conference & Expo sessions.

New Site and App Offer Free Full-Text Previews of Christian Books
August 13, 2010

Through partnerships with religious book publishers, the recently launched FreeBookPreview.com allows readers to access full-text previews of upcoming and newly released Christian books on mobile devices for a limited time. A service of Bellingham, Wash.-based electronic publisher Logos Bible Software, the new website is the first book promotion tool to maximize mobile technology and social networking for e-books and print books, according to the company.

Elsevier Is in the App Game With 'Top Doc'
July 15, 2010

Elsevier is the latest book publisher to experiment with apps. Partnering with video game developer and publisher Legacy Interactive, the scientific, technical and medical publisher has released an iPhone application called Top Doc, which features medical content and quizzes designed to enable medical students, residents and junior faculty to practice and improve their visual diagnosis skills.

Consumer Takes Center Stage at This Year's 'Making Information Pay'
May 14, 2010

Opening his presentation with an image of a woman sitting on a beach with an e-reader, Kelly Gallagher told the crowd of book publishing professionals gathered at the seventh-annual Book Industry Study Group's "Making Information Pay" event last week, "She doesn't care about this meeting today," making the point that the issues and challenges now facing the industry are publishers' responsibilities to solve for the consumer. Gallagher, vice president of publishing services for bibliographic information provider RR Bowker, was one of about a dozen speakers to address the audience at the McGraw-Hill Auditorium in New York City.