Greenleaf Book Group

The Social Publisher
October 1, 2013

Reading a book is a solitary activity, not a social one. There are exceptions, like reading aloud to a child or a shut-in, but for the most part, reading is something you do by yourself.

Americans Still Love Libraries
April 10, 2013

Eighty-one percent of American adults use the Internet and almost as many people agree that free computer and internet access (including Wi-Fi) are very important services that libraries offer. In fact, 62 percent of libraries are the sole provider of computers and Wi-Fi for free in their community. Libraries also offer technology assistance, help with social services applications, tutoring and advice for job-seeking patrons.

Launch Party: Behind the success of Geoff Smart's bestselling "Leadocracy"
August 13, 2012

We caught up with Geoff Smart, coauthor of another New York Times Bestseller “Who: The A Method for Hiring,” and Tanya Hall,  Director of Marketing and Business Development for Greenleaf Book Group, to chat about about the launch strategy behind the new bestseller, "Leadocracy."

Simon & Schuster Reaches Out to Teen Readers Through Texting
July 16, 2012

Simon & Schuster Children’s Publishing has teamed up with Mobile Commons to launch a new texting program for YA readers.

 

Fans of Scott Westerfeld‘s Leviathan trilogy can text “SCOTT” to a special shortcode to try to win a coffee date with him, talk about his books and learn more about future contests. 

11 Best Business Decisions of 2011
November 1, 2011

In a time of significant flux in the industry, publishing executives are faced with more pressure than ever to examine their businesses and make decisions that will lead them to a profitable future. Book Business checked in with the leaders of publishing companies of various sizes and scopes—from Scholastic to Springer to Merriam-Webster to Triple Crown—to find out what their best business decisions of the year have been.

Selling Books to Airport Stores (Not Just Airport Bookstores)
March 14, 2011

While flying to Oakland, California (from Hartford, Connecticut) last week, I had the opportunity to visit several airports. One thing in common is that they all had at least one bookstore, surrounded by a captive audience of interested—and sometimes weary—travelers looking for something to do to help pass time.

This Week's Featured Video: Highlights from the 2010 Publishing Business Conference & Expo
April 27, 2010

Check out the video highlights from the 2010 Publishing Business Conference & Expo, featuring comments from conference chairs Chris Foster, President & COO, GIE Media; Samir Husni, aka "Mr. Magazine" and founder and director of the Magazine Innovation Center; and Clint Greenleaf, president and CEO, Greenleaf Book Group, as well as from other attendees.

You Can Quote Me on That!
April 1, 2010

Editors’ Picks: Quotes that we love … or at least think are pretty cool (from the past year in Book Business). And, they actually paint a pretty accurate picture of the state of things.

The Future of the Industry
February 1, 2010

What does it mean when a city of 230,000 loses its lone bookstore, as is happening to Laredo, Texas, in early 2010? With a world of books available to purchase online, is it merely a symbolic loss, or is there something more deep-rooted at work?