Greenleaf Book Group

36 Twitter Tips for Book Publishers
December 1, 2009

For better or worse, Twitter has become part of our culture. While some people still may not see the value in engaging on the online social networking tool, many do. According to ComScore Media Metrix’s October figures, Twitter had more than 20 million unique visitors in the United States in September. Many businesses find Twitter useful for connecting with customers, and publishers are no exception.

Tweet Dreams
August 1, 2009

One night recently, I woke suddenly, due to a horrifying dream about … do I dare admit it? … Twitter. The dream made no real sense; I was tweeting—or posting, for you non-Twitterers—quotes from various people in the book publishing industry, one quote after another, but I couldn’t post them fast enough. I have similar work/stress-related dreams quite frequently, but I was amazed that I had one about Twitter—tweeting is one of the simplest things I do. So why the tweet dreams?

What We Should Learn From Amazon
August 1, 2009

Last year, Amazon’s 10-K filing with the U.S. Securities and Exchange Commission listed publishers as its competitors in addition to bookstores and others—which started a flurry of chatter in the industry concerning the threat the online retailer poses to publishers in general. The nervous types worry that Amazon will eventually remove the need for middlemen like agents, distributors and even traditional publishers, as they create a one-on-one author/reader experience and purchasing system.

BookExpo America: Still Valuable for Many Publishers, Though Questions of Its Future Lurk on the Horizon
June 5, 2009

In advance of this year's BookExpo America (BEA), held May 28-31 at the Jacob K. Javits Center in New York City, one might have expected to see tumbleweeds blowing through the aisles, based on pre-show media coverage and word in the blogosphere pondering the show's future and its role in the industry. While a number of exhibitors noted that traffic seemed lighter this year, and many publishers downsized their booth space or decided not to exhibit at all (Thomas Nelson, which announced its decision prior to the 2008 BEA, was among the most notable not to exhibit), the event was successful for many publishers—though their objectives for "success" varied, and few seem to include actual sales. Also, many publishers' booths were difficult to traverse due to crowds.

Event Focuses on Publishing Innovation
May 1, 2009

With no government bailout in sight to rescue their ailing industries, more than 1,200 book- and magazine-publishing executives convened at the 2009 Publishing Business Conference & Expo in New York City, March 23-25, in search of strategies to help them weather the worsening storm. And while much of the discussion centered around cost-cutting, the topic of innovation took center stage throughout the event, which featured nearly 60 educational sessions and more than 125 speakers.