34 Cost-Cutting and Time-Saving Production Tips
December 1, 2007

Publishers looking to cut costs and production time face a wealth of challenges, not the least of which is shaking off old conceptions. Putting the focus on content, rather than on books as manufactured objects, can paradoxically help to uncover new ways to speed up the workflow (or, more accurately, customize the workflow to meet the needs of individual projects), and do so in as cost-effective a manner as possible. Common themes among those who shared with Book Business their cost- and time-saving production tips are planning and adaptability, which depend on effective communication. Despite all the technological advances of recent years (and

Racy Partnership Helps Harlequin Remain Competitive: A Q&A with Vice President of Public Relations Katherine Orr
November 16, 2007

Harlequin always tries to stay one step—or shall we say, one lap—ahead of the competition. The world’s largest series romance novel and women’s fiction publisher now is experiencing success with one of its recent partnerships—a seemingly unlikely relationship with NASCAR. Through a series of race-themed romance novels, the Toronto-based publisher has attempted to reach the approximately 40 percent of NASCAR’s fan base who are women. Based on fan reaction and sales, the two companies now have further expanded their relationship this year to additional titles. Katherine Orr, vice president of Harlequin’s public relations, talks with Book Business Extra about how the prolific publisher continues

Supply Chain Management
June 1, 2007

When it comes to improving the supply chain function in book publishing, the watchword is communication—between various components of the chain, and especially between manufacturing, distribution and retail. Saying this, however, is not saying nearly enough, as the quality of information and the way it’s used matter just as much as making the right connections. “Communication is the No. 1 supply chain issue,” says Rich Eby, director of inbound distribution at Thomson Learning, the Stamford, Conn.-based provider of educational, training and reference books for academic and corporate customers. For Thomson, that means anticipating shipments from manufacturers around the world for distribution in the

Pick a Cover, Any Cover
March 1, 2007

Choosing a cover-material supplier or deciding to switch to a new provider can seem like a game that we don’t know how to play. Knowing what materials are available and which would work best for the look and feel you are trying to achieve for your next book project can be tricky ... and even risky. A bad decision can break a book—after all, aren’t books judged by their covers? Fortunately, representatives at most cover-material companies are available to walk you through the process helping you discover what qualities and features are most important for your needs. “So many questions have to be

Harlequin teams with wireless publisher to deliver romance fiction
June 23, 2006

In the two months since launching the first female-focused mobile phone entertainment application, Harlequin Enterprises Ltd., the Toronto-based publisher best-known for its romance and women’s fiction, says it’s seeing success with its first foray into wireless content. Partnering up with Vocel, a San Diego-based publisher of applications for mobile phones and other wireless devices, Harlequin began offering its mass-market stories to download at the end of April. So far, subscribers have paid $2.49 a month to receive a serialized chapter-a-day of three new stories delivered to their phones or PDAs. “We are very excited about the initial response to Harlequin On The Go,” says

… Likes Long Walks and Curling Up With a Good Cell Phone
June 1, 2006

It’s a metamorphosis of the media. Book publishers with ad-supported content models traditionally donned by magazine publishers. Magazine publishers broadcasting live event coverage on their Web sites, and traditional broadcast news media directing consumers to their Web sites for supplemental content. The newest development on this front opens up a whole new can of worms. Amazon.com has crossed over into traditional media territory with its first online, video entertainment talk show. And I realized that not only is the media blurring into one behemoth information-blob, but the boundaries that separate the media from the rest of the world are even beginning to disappear. Amazon.com

CTP for Four-Color
November 1, 2000

A review of the technology today, and a preview of trends for tomorrow By Danny O. Snow This article: * reviews computer-to-plate (CTP) technology; * discusses its use in four-color printing; * offers tips on how to get the best results using CTP; and * previews future developments. The methods printers use to put words and four-color images on paper have changed dramatically in the past few years. New digital methods have largely replaced traditional processes that involved art boards, cameras and film. Computer-to-plate (CTP) technology allows the transfer of digital files from computers directly to printing plates. Most CTP systems