HarperCollins

Nominations Now Being Accepted for Publishing Innovator of the Year Awards
December 5, 2008

Nominations for the Publishing Innovator of the Year Awards, produced by Publishing Executive and Book Business magazines, are now being accepted at www.PubExec.com/vote. The Publishing Innovator of the Year Awards celebrate and honor leadership and innovation in the rapidly evolving magazine and book publishing industries. The awards are given to two deserving publishing companies each year.

Week of Grim News for Book Industry
December 5, 2008

This week's book industry headlines were peppered with words such as "layoffs," "reorganization" and "cuts" as publishers responded en masse to the effects of the slumping economy. Among the announcements made this week:

The Perfect Storm
December 1, 2008

Two events occurred recently that some have called the biggest news to hit the industry in decades. First was the announcement of the settlement between Google, the Association of American Publishers (AAP) and the Authors Guild, regarding Google’s controversial Book Search tool. The settlement allows Google to make millions of books available for consumers to read or buy through Google Book Search; but the big news is that Google will provide compensation to publishers and authors for their works. The settlement also established a Books Rights Registry (supported by the $125 million settlement paid by Google), which will monitor such compensation as well as work to resolve any additional disputes.

HarperCollins Profits Plummet
November 7, 2008

HarperCollins parent company News Corp. reported its fiscal first-quarter results, including a $33 million decrease, from $36 million to $3 million, in HarperCollins' operating income compared to the same period last year. Last year, the $36 million in profits represented a 35-percent decrease from the year before.

Vying for Attention
October 1, 2008

Children are pulled in many directions today; at least, their attention is. They are occupied by MP3 players, gaming systems, computers, cell phones, handheld electronic games and other digital technologies. And yes, children still play old-fashioned board games. They also attend school, compete in team sports, and participate in community and extracurricular activities. With all of these outlets occupying children’s time, how are books faring? With an estimated 40,000 to 60,000 new children’s titles released each year, children’s book publishers are concerned with how their books can compete for young readers’ attention with the thousands of titles already in the market, according to Ron

Marketing Interview: The Move Toward Fluid Content
August 1, 2008

The Web is an ever-changing animal. Keeping that in mind, the most successful online marketing executives must think in the future tense: coming up with inventive, original ideas to help publishers stay ahead of the game. Jeff Yamaguchi, associate director of online marketing for Random House Inc. division The Doubleday Publishing Group, is one such innovator, and he fills us in on a little secret—that the future tense is not enough. In June, Yamaguchi launched Doubleday’s newly revamped Web site, which uses a WordPress platform to simulate the look and usability of a blog while maintaining Doubleday’s integrity and standards as a

Connect With Your Customers Through Video: A Q&A with Suzie Sisoler, HarperCollins’ director of online consumer marketing.
July 25, 2008

HarperCollins Publishers’ new in-house broadcast studio—developed and built in the company’s Manhattan offices earlier this year—regularly produces promotional videos featuring its authors. The objective: To create video content to help generate excitement for hundreds of new HarperCollins book titles each year. Thanks to positive consumer response to the videos, the publishing house has an ongoing appetite for producing this type of content—one that it is quickly feeding. Last month, Book Business Extra spoke with Marisa Benedetto, executive producer of the broadcast studio, and Ana Maria Allessi, vice president and publisher of HarperMedia, about how the videos are created (http://www.BookBusinessMag.com/story/story.bsp?sid=108713&var=story). In this edition, Suzie Sisoler,

Friedman Steps Down as President and CEO of HarperCollins
June 6, 2008

HarperCollins Publishers Worldwide announced Wednesday that President and Chief Executive Officer Jane Friedman would be stepping down from her position, effective immediately. Brian Murray, president of HarperCollins, was named as her successor. The announcement came less than a month after Random House announced the departure of its CEO Peter W. Olson. Both Olson and Friedman had held their respective positions for 10 years. “My 10 years at HarperCollins have been far and away the most rewarding of my career, and so it was not easy to make the decision to step down,” says Friedman. “It has been a great privilege to develop and lead

Creating Promotional Video: HarperCollins executives talk about the publisher’s new in-house studio
June 6, 2008

Last month, HarperCollins announced the creation of an in-house Internet broadcast studio to create author videos for sales, marketing and promotional opportunities. Five-hundred promotional videos featuring authors from the publisher’s roster are expected to be produced each year. Using HarperCollins’ fellow News Corp. sibling The Wall Street Journal as a model for the venture, the studio was developed with a newsroom environment in mind, according to HarperCollins representatives. Marisa Benedetto, who was formerly a multimedia producer at the Journal, joined HarperCollins to serve as executive producer of the new venture. Benedetto reports to Ana Maria Allessi, vice president and publisher of HarperMedia. Both

Gene Therapy
June 1, 2008

“Today the book business stands at the edge of a vast transformation, one that promises much opportunity for innovation: much trial, much error, much improvement.” —Jason Epstein (“Book Business: Publishing Past, Present and Future,” Norton 2001) That was seven years ago, and today, innovation and experimentation—trial and error—is the theme of the Book Industry Study Group (BISG) report “From Experimentation to Innovation in the Digital Age.” The report contains the results of a survey on the industry’s attitudes and actions pertaining to experimentation (more on page 7). It also contains case studies—based on interviews conducted by Mike Shatzkin, founder/CEO of The Idea Logical Co.,