The Information Superhighway to Heaven
August 1, 2006

“It’s quite a different world for Christian publishers than it was even just a few years ago,” Barbour Publishing President and CEO Tim Martins says. Uhrichsville, Ohio-based Barbour began in 1981 as a small remainder-seller of other publishers’ excess stock, known as Book Bargains, and evolved into a publisher that has shipped more than 100 million books in its 25 years in business. Now, it’s developing supplemental methods of getting its inspirational books to an ever-growing readership by leading the faithful online. One of the biggest challenges Barbour and other Christian publishers are facing is the consolidation of the sales channels—the big-box mentality