Kraft

MINNEAPOLIS (AP) — Best-selling author Vince Flynn, who wrote the Mitch Rapp counterterrorism thriller series and sold more than 15 million books in the U.S. alone, died Wednesday in Minnesota after a more than two-year battle with prostate cancer, according to friends and his publisher. He was 47.

Flynn was supporting himself by bartending when he self-published his first novel, "Term Limits," in 1997 after getting more than 60 rejection letters.

The future of media turns out to be a return to the past. Think back to an age before mass media and subsequent fragmentation; we had one thing that we could rely on: the story. We need stories that are as dynamic as they are timeless, changing to greet contemporary audiences. Like folklore, brands must tell stories that are colored by the audience, its participation, and its re-telling of the story. Simply, we must let go.