MeadWestvaco Corp.

A Lesson in E-Literacy
August 1, 2007

The education market has made major technological strides—but in some ways, it’s still a bit behind the learning curve. You hear it all the time—the joke that kids these days come out of the womb with a laptop. More than making for a painful birth, it signifies that the Internet is the future of business, in both sales and marketing. Still, most educational publishing orders are made through paper channels, and direct mail continues to be the major method to attract sales. Then again, teachers are making these purchases much more frequently than the more tech-entrenched students. “You’d think the Internet would be the main

USA Today Enters Book Publishing
June 1, 2007

USA Today announced earlier this week that it has signed licenses with four book publishers to publish books carrying the “USA Today” brand and featuring its graphics and content. During USA Today’s 25-year history, the newspaper company has expanded into the Internet, magazines, mobile and television programing. “With more than 5 million readers every day, USA Today has one of the strongest brands in news and information and has become a brand that readers know, enjoy and trust,” said Susan Lavington, senior vice president of marketing for USA Today. “The time is right to extend that brand into book publishing, calendars and other products

The Forest Through the Trees
November 1, 2002

Following a tense 18 months that saw paper production streamlined through consolidation, mill closings and machine shutdowns, paper producers look toward 2003 with a hint of optimism fueled by anticipation of an economic rebound. According to most manufacturers, major consolidation has strengthened the paper industry rather than harmed it, allowing companies to concentrate on their core lines to maintain their position in increasingly competitive markets. Another upbeat development expected in 2003 is further introductions of digital papers to accommodate digital short-run presses. BTM spoke with some producers who expect more consolidation in the coming year, occurring on a smaller scale. They added that