Museum of the American Cocktail

An Exhibition of Optimism
April 1, 2007

In the months following the Sept. 11 attacks, museum admissions declined sharply, exhibitions were cancelled, and in the turbulence, administrators began examining whether they could continue to publish books as a result. Today, “there is generally a very optimistic feeling, which is not to say it’s easy. It’s still very difficult, but it’s an exciting time, and I feel really good about our future,” says Yale University Press Publisher Patricia Fidler. “No one was saying that a few years ago.” Currently, her art and architecture division publishes 120 books annually, of which roughly 60 percent stem from Yale’s museum partners. Stephanie Medlock,