Pearson Company

Textbook Publishers License Content to California State University
September 10, 2010

For the fall semester, California State University (CSU) has launched a pilot program to license digital course content for select courses from five educational publishers: Bedford, Freeman & Worth (BFW) Publishing Group, Cengage Learning, McGraw-Hill Education, Pearson and John Wiley & Sons Inc. According to CSU, the program "promises students will pay the lowest price available for the licensed, digital version of their course materials that are interactive and engaging."

New E-reading Device, the Kno, Targets Textbook Market
July 16, 2010

Around the very same time that BusinessWeek reported that "E-Book Readers Bomb on College Campuses"—referring to negative feedback from students on Amazon's test program where it distributed the Kindle DX to select classes at seven universities—Osman Rashid and Babur Habib, co-founders of the new Kno e-reading device, were premiering the e-reader, which the co-founders say is perfect for the textbook market, at the 2010 D Conference, D8 (by All Things Digtal).

A New and Powerful Book Industry Sector Is Born
June 7, 2010

Self-publishing and online services, e-books, and digital demand printing are joined into a new and powerful sector that is transforming the industry. For industry professionals whose career satisfactions and livelihoods are bonded to the future of the book, this new sector offers a wild ride and a venturesome future.

Pearson Partners with Franklin Covey Co. and Author Sean Covey
May 12, 2010

(Press Release) New York, NY, May 12, 2010 — Pearson today announced a publishing agreement with Franklin Covey Co. and The New York Times bestselling author, Sean Covey, author of The 7 Habits of Highly Effective Teens and The 6 Most Important Decisions You'll Ever Make, to create a new title, The 7 Habits of Highly Effective College Students, as a college textbook and multimedia courseware. The content is scheduled to be available to the higher education market in late Spring 2011.

Penguin E-Books Are No. 1 on iPad, But Get Zero Love From Amazon
May 7, 2010

On the one hand, Penguin (PSO) has many reasons to feel good right now. A preliminary first-quarter earnings report released by its parent company, Pearson, pointed to the Big Six book publisher's "good start to the year" in the U.S. and the U.K., and noted that "growth in demand for eBooks also remains very strong." Meanwhile, Penguin and Apple (AAPL) have begun what appears to be a beautiful friendship, and other online retailers appear to be ready to sell the company's e-books again after a protracted delay.