Penguin Group (USA)
(Press Release) Belmont, CA, March 31, 2011—BlogHer, Inc., the leading participatory news, entertainment and information network for women online, and Penguin Group (USA), one of the largest trade book publishers in the nation, announced a new partnership designed to provide influential women in social media with an opportunity to share their love of books and writing with their readers.
David Rosenthal, the publisher who was ousted from Simon & Schuster in June, has been named the president and publisher of a new book imprint at Penguin Group USA, the publishing house said on Monday. He will begin in January.
Penguin Group USA has rolled out the second season of "From the Publisher's Office", its own online network featuring new programming across three multimedia channels: "The Screening Room," "The Radio Room" and "The Reading Room." In its inaugural season, "From the Publisher's Office" logged more than 100,000 page views in three months.
While the Hispanic population in the United States is expected to expand to nearly 50 million by 2010, according to the U.S. Census Bureau, current purchasing patterns indicate that this 16 percent of the nation may not buy books at the same rate as the remaining 84 percent.
If distribution means getting books into the hands of sellers, circulators or readers, then a true profile of the distribution business would cast a wide net, beginning at the binding line and continuing through to the ‘long tail’ of online portals, used bookstores and curbside pushcarts. However, if distribution, from the publisher’s view, means getting books to generate sales revenue, we can overlook all of the aftermarket, recirculation and reselling channels and focus solely on reaching stores, libraries, online and catalog warehouses and—increasingly, thanks to the Internet—direct marketing from the publisher to the consumer. In the article “Deconstructing Distribution,” in Book Business’
Choosing a cover-material supplier or deciding to switch to a new provider can seem like a game that we don’t know how to play. Knowing what materials are available and which would work best for the look and feel you are trying to achieve for your next book project can be tricky ... and even risky. A bad decision can break a book—after all, aren’t books judged by their covers? Fortunately, representatives at most cover-material companies are available to walk you through the process helping you discover what qualities and features are most important for your needs. “So many questions have to be
In the ever-changing world of multimedia and shoppers who expect things at the click of the mouse, e-commerce solutions are in high demand. “These days it’s so important to give your Web customers a great experience,” says Jim Morse, president of Morse Data Corp. To do so, it is important to select solutions that fit your company size, scope, staff and budget. The following advice from several e-commerce solution providers can help guide you through the process of deciding which product works best for your company. “A publisher should analyze the cost of not only the development of a solution, but the manpower
Mills have traditionally heavily promoted their high-quality papers made from virgin fiber stocks. But technological changes in recent years have made available other types of stocks—in particular: recycled, synthetic and groundwood substrates. Each of these papers offer characteristics that are different from papers made from virgin fibers. Here are a few important considerations for each of these paper stock “alternatives.” Recycled Content Many publishers are feeling pressure from environmental groups to use recycled papers, which often are sold at a premium, while the post-consumer content still hovers at around 10 percent. However, characteristics for papers used by magazines, catalogs, newspapers and flyers have improved to a
Google’s controversial campaign to scan and digitalize library collections for online viewing on its Internet search engine continues to raise objections and claims of piracy from the publishing world. According to the Agence France-Presse news agency, another publishing group--this time French publisher La Martiniere--filed suit Tuesday against the Internet giant for indexing the company’s titles without first obtaining permission. La Martiniere, owner of France’s Le Seuil, Switzerland’s Delachaux and Niestle, and the United States’ Harry N. Abrams, contends that even if the company is only showing portions of a work online, it still constitutes an infringement of copyright. More than 100 La Martiniere books have