People Magazine

Sexy though it may be, social media marketing isn't easy, and it isn't free.

Panelist Ed Nawotka kicked off a BEA session titled "Book Stunts: Surprising Marketing Practices From Around the World" with an arresting statistic.

The executive who is steering Ann Arbor-based Borders Group Inc. through bankruptcy said in an exclusive interview with AnnArbor.com that he is confident the bookstore chain can emerge from court protection as a viable company.

But he also acknowledged that the company’s future is dependent on the willingness of publishers to agree to new terms under which they would continue to ship books to the company’s remaining stores.

“All I can tell you is that we are here fighting to the end,” Borders Inc. CEO Mike Edwards said in a rare interview.

Borders Group's recent bankruptcy filing and announced closing of more than 220 stores nationwide seems to warrant a closer look at trends in book retailing.

In front of a large, expectant crowd in San Fransisco, Apple CEO Steve Jobs today unveiled the newest iteration of it's market-leading tablet, the iPad 2.

98% of more than 600 respondents to a St. Louis Post-Dispatch poll who said changes to "The Adventures of Huckleberry Finn" should not be made.

I've built websites for countless companies, organizations, books, authors and publishers. During that time, I've seen hundreds of Web marketing tools come and go.

Kobo, the only pure-play global eReading service built on an open platform, today revealed its Holiday 2010 momentum.  This Christmas, readers around the world received new eReaders and iPads and other eReading devices under their tree.   Over a million people connected to Kobo, and hundreds of thousands of devices were activated each day since Christmas Eve, fuelling the highest eBook download rate in the company’s history. 

In conjunction with the publication of a number of forthcoming titles from Atria Books, the publisher is employing a new smart phone technology that will provide readers with a digital experience to augment and enhance the physical book.

A friend of mine was diagnosed last year with a brain tumor. She underwent something like 30 days straight of chemo-
therapy. She was temporarily blind, obviously
 extremely sick and, one would think, terrified. But her outlook during the entire process was amazing. She was optimistic, celebrated each small hurdle and kept going, seemingly undaunted by the road ahead of her. She told me that when she was diagnosed with the tumor, she had read a number of books on Kabbalah, and apparently it gave her a new perspective with which to deal with the challenges she was facing.