Regarding the book manufacturing industry’s commitment to “green” principles, it could be said that a page has truly turned. Over the past decade, consideration of climate impacts and paper sourcing has become central to the industry’s approach, and, along the way, many manufacturers have discovered ways to balance the need to economize, invest in infrastructure and reduce environmental impacts—often through innovative policies and practices that manage to do all three.
When book-component printer Pinnacle Press hired Deborah Bruner as its new director of publishing in late December, she also assumed an additional role: director of eco-friendly initiatives. Bruner says she will not only work with publishers in regard to their print needs, but she also will help them incorporate eco-friendly papers into their business without “blowing their bottom line.” She spoke with Book Business Extra about the growing trend of printers focusing on eco-friendly business practices and how she will support publishers who are considering using more recycled stock. Book Business Extra: What is your role going to be with Pinnacle Press? Deborah
Since first opening its doors for business back in 1997, Pinnacle Press’ clients have repeatedly asked the printer whether a scuff-free laminate was available to use on the covers, dust jackets and seasonal catalogs the company printed for them. “Since the moment the company started, we’ve had that question,” said Pinnacle Press President Tom Rohlfing. Like many other printers, Pinnacle’s customers were weary of using dark colors on covers, due to the ease of scuffing. So Pinnacle -- like many other printers -- faced a high-number of returns because of damage if they did not spend the extra money for protective plastic wrapping to preserve their