Publishing Executive

On The Road To Find Out
January 1, 2013

We here on the editorial team of Book Business think of ourselves riding a figurative white panel van, sirens blazing, rushing to the scene of the latest book publishing happening. We come when you call us with news or concerns; we come when we hear of important developments. Once on the scene, we use our specialized training and tools to analyze news and trends and to unravel and clarify publishing business challenges and opportunities for our readers.

So Long, But Not Goodbye
December 7, 2012

It’s my last day here at NAPCO. My internship is ending, my classes have wrapped up, my off-campus experience is over. Next week, I am leaving Philadelphia and heading back home to Michigan.

It’s bittersweet.

On one hand, I’m exited to get back to the friends, the family and the homemade cranberry sauce that await me this holiday season.* On the other hand, I’m sad to be saying goodbye to this office, these people and this city that I’ve called home for the past four months. I’ll be trading in the gray of the city for the white (at least, if Mother Nature gets her act together) of the rural area from which I hail. Leaving Philadelphia will be weird, and it’s weird that it’s weird. You know?

Confessions of a first-time Wrimo
November 16, 2012

As an intern here at NAPCO (the parent company of Book Business and Publishing Executive), I am constantly exposed to new, exciting things happening in the publishing industry. Two weeks ago, I wrote an article celebrating the kickoff of NaNoWriMo (National Novel Writing Month). In that article, I challenged all you publishers to one month of literary abandon in which you (yes, you!) could become authors yourselves. I wanted to take a minute to check in on your progress, and to share my own NaNoWriMo experience with you. That’s right, you are currently reading the words of another first-time Wrimo.

Five Tips for Organizations Confronting Digital Change
November 1, 2012

Are publishers confronting digital change, or is digital change confronting publishers? So wondered Chris Lederer, a director at AlixPartners and the moderator of "Organizations Confronting Digital Change," one in a series of educational webinars at September's free Publishing Business Virtual Conference & Expo, a production of Book Business and its sister publication Publishing Executive. Lederer, along with Ania Wieckowski, Managing Editor of Harvard Business Review Press, and Holly Gilly, VP, Product Development at Human Kinetics, provided deep knowledge and great takeaways for publishers who are grappling with digital change:

Never Mind the Big Etailers?
November 1, 2012

While no publisher can realistically abstain from the online retail behemoths when it comes to book selling, there is no reason why selling directly to consumers cannot be a viable option, especially if publishers work to build relationships with readers. In the tips below from five different publishers on how they have found success with direct selling, certain themes recur: building trust with readers, smart audience targeting and cultivating an overarching brand sensibility.

PR Newswire signs on as Content Marketing World NYC Gold Sponsor
October 22, 2012

Content Marketing Institute (producer of the celebrated Content Marketing World conference), Target Marketing and Publishing Executive magazines are proud to announce that PR Newswire has signed on as the Gold Sponsor of their exclusive one-day eventóContent Marketing World NYC.

The day-long workshop event will focus on strategies for creating exceptional content to engage audiences and promote business growth. Leading the workshop are premiere content marketing experts Joe Pulizzi (founder of Content Marketing Institute) and Robert Rose (founder of Big Blue Moose).

Content Marketing World NYC Announced—One-Day Intensive Master Class
October 2, 2012

Content Marketing Institute (producer of the celebrated Content Marketing World conference) has partnered with Target Marketing and Publishing Executive magazines to produce an all-new, exclusive one-day event—Content Marketing World NYC.

The day-long workshop event will focus on strategies for creating exceptional content to engage audiences and promote business growth. Leading the workshop are premiere content marketing experts Joe Pulizzi (founder of Content Marketing Institute) and Robert Rose (founder of Big Blue Moose). They’ll focus on topics like story generating, developing pillars of content, story mapping, and content marketing campaign execution.